This article emphasizes the importance of prioritizing Account Qualified Leads (AQLs) and maintaining stringent data hygiene to ensure operational effectiveness and avoid the pitfalls of overwhelming data volumes, which can obscure actionable insights and hinder strategic decision-making in sales and marketing.
The article "The Do's and Don'ts of Targeting Contacts and Accounts Beyond LinkedIn" provides a comprehensive guide for effectively reaching outside of LinkedIn
Explore the 4 Pillars of Superior B2B Lead Quality. Article dissects the dimensions—depth, accuracy, reliability, fitness—that define superior leads. Learn more