Resources & Insights

Discover the latest news, tips and Go to Market strategies from LeadGenius.
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Guide

7 Critical Factors in Evaluating a Data Provider

Choosing the right data provider for your GTM team is crucial, akin to selecting a drilling company for oil, emphasizing the importance of sophisticated methodologies and bespoke insights for high-quality, actionable data that fuels strategic decisions and competitive advantages.
Guide

Call Coaching and AI Tools: Elevating Sales Teams Beyond the Basics

Let's walk through the current state of call coaching and how AI is playing a important role in improving the feedback loop.
Article

Autopsy of a Unicorn: How Hopin Could Have Used a Custom Data Strategy to Avoid Catastrophe

This article outlines how Hopin could leverage custom data strategies, including intent data from attendee interactions and strategic partnerships, to avoid challenges and significantly enhance its positioning and success in the virtual event industry.

The Death of Bant

In this article we explore why BANT is no longer a viable qualification methodology and what is takings its place.
Article

Unpacking Zoominfo's Most Recent Court Ruling and the Downstream Impacts

The ZoomInfo case is a watershed moment in the dialogue around data privacy, serving as a reminder of the evolving nature of privacy rights and the increasing demands on businesses to respect these rights. As we move forward, the intersection of data innovation and privacy will continue to be a battleground, with regulations like the CCPA shaping the terrain.
Article

Target America's Booming SMBs: A Roadmap for Enhanced Sales Strategies

For those targeting SMBs in America, the road to sales success is paved with data. Specifically, insights into headcount growth offer a clear indicator of which companies are scaling rapidly and are ripe for outreach. By harnessing the power of AI and LLMs, sales teams can move beyond the traditional spray-and-pray tactics, instead deploying precision-guided strategies that target high-growth prospects with tailored messaging at the optimal time.

Data Madness 2024: The Ultimate B2B Data Provider Showdown

We analyze the #1 seeds, Cinderellas, and Potential Upsets in the data space in a March Madness themed article.

How Data Is Being Used To Go Small & Niche Right Now

In this episode of “The Sales Evangelist Podcast,” Host Donald Kelly chats with Derek Rahn about current sales data trends and the need for sellers to niche down within their industry.
Article

Unlocking SMB Potential: AI and LLMs Transform SaaS Sales and Marketing Strategies

AI, LLMs, and ML are revolutionizing how SaaS companies identify and engage high-value SMB prospects, transforming their approach in the vast and varied SMB market.