When we started LeadGenius, our goal was to combine the power of our amazing worker community with world-class technology in order to help our clients find and reach out to the best targeted leads for their businesses. Today we’re launching the first major product update to LeadGenius since we launched last summer.
The team has spent the last several months speaking with our customers and our global worker community about how to extend our virtual work platform to make LeadGenius the must-have SAAS product for companies doing sales prospecting and outreach. It was pretty clear that incorporating more data into the product was critical to making this happen. So we took a fresh view of the current dashboard, rethought the customer experience, and infused the product with readily available and relevant data.
After logging in, you’ll see some of the most critical data front-and-center: number of leads, cost per lead, and basic funnel metrics to name a few. You can view an overview of your campaigns or drill down into lead prospecting or outreach to understand your ROI. Communication with the project management team has been streamlined: we’ve taken out some little-used functionality and made it easier to follow topic threads. And we’ve made it easier to access lead and outreach data and download it for use in your CRM.
This release also comes with a number of improvements behind the scenes, including better tools for both our worker community and account management teams to monitor campaign performance. Because of our roots in workforce management, we’ve built an incredibly robust platform to manage large crowds of teams effectively, which means that your campaigns benefit greatly from the combination of collective intelligence and super-smart technology.
In the coming months we’re going to continue improving the client experience, adding more ways to view and slice your campaign data, and fully integrate with your CRM. And ultimately, help you close more sales.
If you’d like to see our analytics dashboard in action, contact LeadGenius today for a free demo.
We hope you enjoyed this article. Please tell us what else you’d like to see in the comments below, or tweet us @LeadGenius.
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