Accuracy and Efficiency "Before LeadGenius we had like a combination [...]
The Highest Quality Contact and Account Data “As a marketer, [...]
Daniel Day, Senior Manager of Account Based Marketing at Snowflake, describes how LeadGenius helps Snowflake target 15+ key personas at target enterprise accounts and also increased total enterprise market visibility from 50% to 85% in under 6 months.
"LeadGenius helps us locate key customers by identifying verticals that work." - Jackie Siegel, Sales Operations & Business Development Manager, Weebly In this video, Jackie Siegel, Sales Operations & Business Development Manager at Weebly, discusses why LeadGenius is a valuable partner for growing their organization.
The Trends drive the Needs. The Needs drive the Technology. [...]
Jon Miller, CEO of Engagio, recently joined a panel of Account Based Marketing experts, including Anand Kulkarni of LeadGenius, Andre Yee of Triblio, and Dave Rigotti of Bizible, to discuss what ABM is, and what ABM is not.
LeadGenius recently teamed up with PersistIQ and Ambition to write the most comprehensive guide to account based marketing and sales strategy to date.
A well-built Ideal Customer Profile (ICP) contains demographics for multiple contacts at an account, firmographics, technology use, and custom data.
Referral selling. Is it really a secret quota-crusher? How do you start from scratch? And, how do you turn reluctant customers into valuable b2b referrals?
The real gold with NPS comes with the text responses and qualitative feedback, and how your team can use those responses to increase customer happiness and grow your business.