You’ve been in sales or marketing for years. You’ve been writing effective emails your whole career. You’ve got the concept of outbound down pat, but basic questions keep popping up. Here are a few of the most commonly asked questions LeadGenius’ Customer Success Managers are asked when a new client is setting up an outbound email campaign.
We’re excited to tell you about a number of new LeadGenius features that are now live on your new LeadGenius dashboard. Our redesigned dashboard is the central place for you to view and sort your LeadGenius leads and view your outreach campaign performance.
Today at the O'Reilly Media Next:Economy summit, the National Domestic Workers Alliance named LeadGenius as one of the first 12 supporting companies innovating new technology and operationalizing business practices that are setting the standard for good work in the booming online economy.
The B2B buying experience is changing. Both form and function [...]
A study of 61 million customer records by NetProspex reveals that 84% of marketing databases are barely functional. 88% of those same customer records lack basic data such as industry, revenue and employee fields. Inbound form fields never tell the whole story. In order to maximize the value of costly marketing automation software, marketers need to actively enrich customer records for key data not captured through web forms. Inbound lead enrichment is one way companies can ensure that their marketing automation machinery works efficiently from inbound to close.
Congratulations to Signifyd on their most recent round of funding led by Allegis Capital, IA Ventures, Lucas Venture Group, QED Investors, and Tekton Venture, Finovate. Signifyd is an e-commerce anti-fraud - or, "fraudsurance" - platform that automates the process of verifying shopper identity for online merchants.
As marketing and sales leaders, we are all are uncomfortably aware that you have to take risks to be on the cutting edge. This is doubly true for B2B companies that embraced video marketing for lead generation early on. We all know that video is important, but we haven’t had a solid data narrative for B2B video marketing until recently. But finally, the data is in.
Nir Eyal is a contributor for TechCrunch, Forbes, Psychology Today, and a frequent speaker [...]
You work hard to produce content that connects with your [...]
Do you know who your most valuable customers are? They’re the [...]