Daniel Day, Senior Manager of Account Based Marketing at Snowflake, describes how LeadGenius helps Snowflake target 15+ key personas at target enterprise accounts and also increased total enterprise market visibility from 50% to 85% in under 6 months.
ABM Orchestration, Actionable B2B Data & The Fate of The MarTech Industry | Srihari Kumar, CEO, ZenIQ
LeadGenius sits down with Srihari Kumar, CEO of ZenIQ to discuss marketing and sales orchestration, the importance of actionable B2B data, and the fate of the MarTech industry.
It falls to the "next generation data companies" to not only supply the market with high-quality data, but also educate and facilitate, better use of that data.
LeadGenius recently teamed up with Base, Ambition, and LearnCore to write The Ultimate Guide to Agile Sales Management. Download the eBook for free today.
Trust. Efficiency. Strategic insights. Scale. eBay uses LeadGenius to test [...]
How SDR Leaders Can Set Their Teams Up For Success | Q&A with Andrew Berger, Head of Sales Development at Square
LeadGenius sits down with Andrew Berger, Head of Sales Development at Square, to discuss how SDR leaders can set their teams up for success.
The Trends drive the Needs. The Needs drive the Technology. [...]
The new LeadGenius "Insights" feature will provide analytics about the number of key accounts and contacts LeadGenius finds that fit your ideal customer profile (ICP), as well as a data audit to give you an immediate picture on incomplete contact fields and overall contact health.
ABM was once the domain of enterprise sales, but with the right data and process in place, this can be a powerful tactic for human resource tech firms targeting companies of any size.
In this whiteboard video, J. Ryan Williams, VP of Sales at LeadGenius, walks us through cleaning up an org chart and mapping it to a decision making panel.