We’re excited to tell you about a number of new LeadGenius features that are now live on your new LeadGenius dashboard. Our redesigned dashboard is the central place for you to view and sort your LeadGenius leads and view your outreach campaign performance.
The tricky thing about marketing teams — especially in the B2B space — is that each role on the team plays a very specific part in moving prospective buyers through the funnel. For example, your Community Manager is the kingpin of your content marketing distribution strategy, and is essential for driving top-funnel traffic, while your Demand Gen Manager typically lives at the bottom of the funnel, working closely with your sales team.
Building actionable buyer personas is an essential first step in creating effective marketing and sales strategy. Without knowing your audience, both your content and sales efforts are irrelevant. In The Science of Building Actionable Buyer Personas, Ryan Williams, VP of Sales at LeadGenius, Ryan Buckley, Co-Founder of Scripted, and Eric MacColl, Director of Marketing at Scripted discuss how to use CRM data to build in-depth personas while testing and iterating on your ideal customer profiles.
It can be a bitter pill to swallow.Most B2B marketing and sales professionals are emotionally devastated to learn that as many as half the contacts in their CRM or marketing automation database are out of date. The death of once accurate, high-quality leads can be difficult to come to terms with.Here are the cold, hard facts...
[Video & Slides] LeadGenius Co-Founder and Chief Scientist, Anand Kulkarni, discusses the future of automated, data driven sales at the SVDE Meetup Group presented by Treasure Data. September 2015.
Like bananas, your customer data starts out green, begins to yellow, and before you know it it's attracting flies.Data from LeadGenius shows that the average B2B sales and marketing database decays at over 3% per month —across all industries. Without action, over a third of your business contacts can go out of date each year, including key company information, personal details, and most importantly, accurate contact information.
This week, LeadGenius launched a free B2B Database Decay Calculator.Customer data decay is the natural and consistent degradation of company information (firmographic data), personal details (demographic data), and most importantly, accurate contact information (phone numbers and email addresses). Sales and marketing databases decay for a variety of reasons including hires, separations, promotions, company restructuring, growth, mergers, and downsizing.Sales and marketing teams depend on accurate customer data for automation and efficiency. Inaccurate customer data results in poor targeting, increased manual touches by reps, and wasted opportunities.
Now called “the next frontier of marketing”, the lead generation potential of Burning Man cannot be overestimated or ignored.Every company worth its sand has already been planning their Burn-based sales and marketing strategy for months, but nonetheless, here are a few last minute tips to maximize your lead generation effectiveness in Black Rock City.
A study of 61 million customer records by NetProspex reveals that 84% of marketing databases are barely functional. 88% of those same customer records lack basic data such as industry, revenue and employee fields.Inbound form fields never tell the whole story. In order to maximize the value of costly marketing automation software, marketers need to actively enrich customer records for key data not captured through web forms.Inbound lead enrichment is one way companies can ensure that their marketing automation machinery works efficiently from inbound to close.
The road to success is paved with iterations. A/B tests [...]