Today at the O'Reilly Media Next:Economy summit, the National Domestic Workers Alliance named LeadGenius as one of the first 12 supporting companies innovating new technology and operationalizing business practices that are setting the standard for good work in the booming online economy.
Building actionable buyer personas is an essential first step in creating effective marketing and sales strategy. Without knowing your audience, both your content and sales efforts are irrelevant. In The Science of Building Actionable Buyer Personas, Ryan Williams, VP of Sales at LeadGenius, Ryan Buckley, Co-Founder of Scripted, and Eric MacColl, Director of Marketing at Scripted discuss how to use CRM data to build in-depth personas while testing and iterating on your ideal customer profiles.
When Ryan Williams was running west coast sales of AdRoll, dubbed the fastest growing company of 2012-2013 by Inc., he knew the most successful sales processes boiled down to the basics. Three years ago, Ryan’s phone rang around ten o'clock on a Sunday night. It was a founder-friend of his, who blurted out (before even apologizing for waking up his wife and newborn): “I’m so sorry I didn’t take your advice—but what do I do now?”
Content marketers hear one question all the time: “So, did it generate leads?” With targets to hit and a hungry sales team to feed, we’re constantly trying to figure out how to generate more leads and (more specifically) how to squeeze more leads out of a piece of content by adjusting the headline, experimenting with content length, and so on. But what if your lack of leads isn’t your content’s fault?
Q: There seem to be close similarities between account based selling and B2C2B. What is the main difference between these two approaches? A: [Tomaz Tunguz] Yes, you're right. They share the idea of creating many advocates within companies in order to close a sale. I think the main difference is ABM/ABS (Account Based Marketing/Selling) is more focused...
[Video & Slides] LeadGenius Co-Founder and Chief Scientist, Anand Kulkarni, discusses the future of automated, data driven sales at the SVDE Meetup Group presented by Treasure Data. September 2015.
Now called “the next frontier of marketing”, the lead generation potential of Burning Man cannot be overestimated or ignored. Every company worth its sand has already been planning their Burn-based sales and marketing strategy for months, but nonetheless, here are a few last minute tips to maximize your lead generation effectiveness in Black Rock City.
LeadGenius Chief Scientist, Anand Kukarni, speaks at the Senator Club in San Francisco about "Outbound Sales at Scale." LeadGenius builds lead generation programs for everyone from the world's fastest growing startups to the Fortune 500. In this presentation, Anand discusses what’s working and what’s not with outbound sales models industry-wide.
The unspoken secret in the investment community is that many plans are written for the express purpose of funding. Actual execution of that plan will rarely look like the pitch deck you used to get the money. It’s time to revisit that plan and take practical steps toward building your billion dollar business. There are only 3 things in that plan that matter long term...
HR Professionals get mobbed by salespeople like zombies swarm the living in B-movie horror flicks. Our HR Manager counted 87 marketing and sales emails last week. Effectively selling into HR requires clear organizational visibility for targeting decision making panels (not just individuals) and audience segmentation for more relevant messaging. Here's how your lead generation strategy targeting HR should be structured...