Congratulations to Signifyd on their most recent round of funding led by Allegis Capital, IA Ventures, Lucas Venture Group, QED Investors, and Tekton Venture, Finovate. Signifyd is an e-commerce anti-fraud - or, "fraudsurance" - platform that automates the process of verifying shopper identity for online merchants.
Supercharge sales with higher quality leads. "The quality of your customer data affects every subsequent step in your buyer funnel. It’s about more than just accuracy. Low quality leads waste your team’s time on research, data entry and chasing dead ends. High quality leads facilitate better reporting, automation and segmentation. LeadGenius is a solution that helps you consistently identify your best possible buyers and add high value data points to your existing customer records."
Sales leadership is expensive, and for most early growth companies, leadership must be coupled with resourcing in lead generation, sales personnel, and marketing. However, most companies simply cannot afford to spend in all these areas at once. There just aren’t enough dollars to go around. So, if you had to pick one area to spend, what should it be?
The road to success is paved with iterations. A/B tests [...]
The headlines for Google’s most recent update to their search algorithm are dramatic, but not wantonly alarmist. The change is big. Around two thirds of business websites still need to make the change. Google’s most recent mobile search update is a massive opportunity for lead generation. Here's why.
David Greenberger is the Director of Merchant Sales at Foursquare. He has experience building and scaling high intensity SMB sales teams in the local, ad-tech space for companies such Yext and Felix. Q: How does the sales process for Mid-Market Sales at Foursquare differ from Local Sales? [David] At Foursquare our Merchant sales team is made up of a Local and Mid-Market team. We define Local sales as 1-50 physical location merchants with the focus on unique “mom+pop” restaurants, bars and retail stores. Our Mid-Market team covers the larger end Merchants, the Applebees, Finish Line, Louis Vuitton’s of the world...
Q: How can sales teams go beyond BANT to qualify deals? A: BANT should be the basis of lead qualification for sales teams. Reps need to further discover pain points and become solution mappers to go beyond it. Leveraging sales acceleration tools, social selling methods (sharing content to engage prospects), and a specialized SaaS model (MDRs, SDRs, AEs) can help sales teams master lead qualification...
John Egan has been a Growth Engineer Pinterest for over 4 years. Previously, he was the Engineering Lead for the growth team Shopkick. Read more from John Egan at his website the Pinterest Engineer blog, and twitter. Q: What are some ways Pinterest has been successful at driving sustainable growth? ...
Nir Eyal is a contributor for TechCrunch, Forbes, Psychology Today, and a frequent speaker [...]
"Most salespeople know that bringing a customer who will actually [...]