One of the ways sales and marketing teams are using technology to get in sync is by triggering retargeting display ads from outbound emails and directly through a CRM such as Salesforce. PixelTag CEO, Brian Collins, and COO, Darren Clayton sat down with LeadGenius to discuss how email and database retargeting are helping companies better target prospects at every stage of the buyer journey.
The road to success is paved with iterations. A/B tests [...]
In engineering it is commonly said that “quality drives productivity.” In computer science they say “garbage in, garbage out.” As sales and marketing professionals begin to operate more like scientists, “quality leads equal business success” has become their new mantra. Without high quality data, marketing automation systems limp along and CRMs begin to sap more of your team’s time than they save. Quality is a perceptual, conditional, and subjective evaluation. A lead is a collection of diverse data points. So what exactly makes a high quality lead?
A Boston Consulting Group study reports that a mere 3% of small business ad dollars are in digital. A variety of reports forecast SMBs spending more on digital marketing services over the next 2 years. This shift represents a large opportunity for both large and small digital agencies alike to build revenue by adding small businesses to their portfolio. Small businesses make up the long tail of digital marketing services.
Forget "batch and blast." B2B email marketing must tie into the buyer's journey. When used properly, email marketing is one of the most powerful weapons in a B2B marketer’s war chest.
Sales is undergoing a transformation. One could call it the acceleration or automation era. This change is characterized by an explosion of data and technology. Data can be the high-octane fuel that powers your sales machine or it can be the sand that grinds everything to a halt. If you know how to automate, it’s a good time to be in sales. In this 50-minute webinar, CEO of Sales Hacker and author of Hacking Sales, Max Altschuler, and Anand Kulkarni, Chief Scientist at LeadGenius, discuss how technology demands that salespeople act more like data scientists, especially at the top of the funnel.
Naming, defining, and redefining business terminology is a favorite pastime of marketers. This practice has its upside: business strategies are complicated. We need a full vocabulary to cover all the nuances of our profession. The trouble is, business terms has a bad habit of not staying put. Terms sound the same, definitions change, and it's easy to get mixed up. Confusion compounds when terminology bleeds across departments. Terms like inbound marketing, content marketing and inbound sales are thrown around all the time, but not everyone is always on the same page about what they mean.
A high email bounce rate can be a vicious cycle in the sense that domains with a reputation for sending emails with high bounce rates are more likely to be blocked. Return Path reports that 83% of the time an email is not delivered to an inbox, it is due to a poor sender reputation. If your email bounce rate is over 2%, review these tips for email deliverability and adjust accordingly. These guidelines will help keep more of your marketing and sales messages in the inbox, where you need them to be.
Even valid emails bounce sometimes. But, why? You think you've [...]
Steli Efti is the Co-Founder/CEO of ElasticSales and Close.io. Learning [...]