LeadGenius’ new ABM-friendly Salesforce integration allows you to export your LeadGenius data directly to Salesforce with the fields and format you want.
In this video interview, Renaud Bizet, Director of Global Marketing Operations at Marketo, discusses how inbound and outbound can coexist for stronger ABM.
As a value-add to their portfolio companies, Bee Partners created the LeadGenius Portfolio Project. The LeadGenius Portfolio Project starts Bee companies off on the right foot by supplying them with targeted, high-quality leads and direction for using these leads effectively for account based marketing, especially in an outbound context.
4 Key Data Points For Effective Sales Forecasting | Joe Ort, Director of Sales Operations, SiriusDecisions [Video]
In this video interview, Joe Ort, Director of Sales Operations at SiriusDecisions, discusses the most important data points for sales forecasting.
Knowing the organizational structure of your target accounts is a primary component to any account based strategy. Charting the buying process as it moves through your target accounts is the key effective communication.
Success with Account Based Sales Development is directly related to your ability to align all of your customer-facing teams in a coordinated strategy. If you want to shorten cycle time, close more deals, and provide a better experience for the buyer, you must get this piece right first.
While Account Based Marketing (ABM) is based on the same account-focused principles as enterprise sales, it is actually small and mid-size businesses that have been contributing ABM’s rise in popularity.
Jon Miller, CEO of Engagio, recently joined a panel of Account Based Marketing experts, including Anand Kulkarni of LeadGenius, Andre Yee of Triblio, and Dave Rigotti of Bizible, to discuss what ABM is, and what ABM is not.
In this video interview, Don Otvos, VP of Sales Operations at Datahug, discusses solutions for common obstacles with startup sales operations.
Sales Operations as a Coalition of The Willing | Julie Sokley, VP of Global Sales Operations at Autodesk [Video]
Leading a “coalition of the willing” is tough enough when your organization is not in a time of fundamental transformation. But that’s exactly what Julie Sokley faces as the VP of Global Sales Operations at Autodesk. As Autodesk transitions to the cloud and a more subscription-based model, the sales operations hurdles Julie must overcome include winning hearts and minds in a time of rapid change, restructuring compensation plans, software integrations, and implementing social selling -- just to name a few.