When Ryan Williams was running west coast sales of AdRoll, dubbed the fastest growing company of 2012-2013 by Inc., he knew the most successful sales processes boiled down to the basics. Three years ago, Ryan’s phone rang around ten o'clock on a Sunday night. It was a founder-friend of his, who blurted out (before even apologizing for waking up his wife and newborn): “I’m so sorry I didn’t take your advice—but what do I do now?”
LeadGenius Chief Scientist, Anand Kukarni, speaks at the Senator Club in San Francisco about "Outbound Sales at Scale." LeadGenius builds lead generation programs for everyone from the world's fastest growing startups to the Fortune 500. In this presentation, Anand discusses what’s working and what’s not with outbound sales models industry-wide.
The unspoken secret in the investment community is that many plans are written for the express purpose of funding. Actual execution of that plan will rarely look like the pitch deck you used to get the money. It’s time to revisit that plan and take practical steps toward building your billion dollar business. There are only 3 things in that plan that matter long term...
Sales leadership is expensive, and for most early growth companies, leadership must be coupled with resourcing in lead generation, sales personnel, and marketing. However, most companies simply cannot afford to spend in all these areas at once. There just aren’t enough dollars to go around. So, if you had to pick one area to spend, what should it be?
Don’t think YouTube and Vimeo. B2B video for lead generation is on the rise but the keyword is “data,” not “views.” Video marketing ROI has been a notoriously tricky proposition for marketers, especially in the B2B space. In the past, video marketing strategy often amounts to posting a YouTube video with fingers crossed. Three months later when the CFO inevitably asks "So, where are all the leads?" the Director of Marketing sinks a little lower in his chair. There’s now a way to connect the dots. Vidcaster, along with companies like BrightCove, Wistia, and Viddler are helping organizations move video from a being a cost center to a revenue center.
MBED, a hands-on marketing agency based in San Francisco, is LeadGenius’ digital agency of record. We sat down with principals, Graham Biller and Evan Romano, to discuss maximizing value from the Google Partners program, marketing for marketing agencies, and guiding a client’s overall marketing strategy.
High profile CEOs like Richard Branson, Rupert Murdoch, Jeff Weiner, Marc Benioff, and Marissa Mayer have blazed a trail and raised the bar when it comes to corporate leadership maintaining a strong presence on social media, particularly on Twitter. But what about the rest of the C-Suite? How far do their voices carry? More importantly, who gets bragging rights at the next board meeting?
The headlines for Google’s most recent update to their search algorithm are dramatic, but not wantonly alarmist. The change is big. Around two thirds of business websites still need to make the change. Google’s most recent mobile search update is a massive opportunity for lead generation. Here's why.
Sales is undergoing a transformation. One could call it the acceleration or automation era. This change is characterized by an explosion of data and technology. Data can be the high-octane fuel that powers your sales machine or it can be the sand that grinds everything to a halt. If you know how to automate, it’s a good time to be in sales. In this 50-minute webinar, CEO of Sales Hacker and author of Hacking Sales, Max Altschuler, and Anand Kulkarni, Chief Scientist at LeadGenius, discuss how technology demands that salespeople act more like data scientists, especially at the top of the funnel.
David Greenberger is the Director of Merchant Sales at Foursquare. He has experience building and scaling high intensity SMB sales teams in the local, ad-tech space for companies such Yext and Felix. Q: How does the sales process for Mid-Market Sales at Foursquare differ from Local Sales? [David] At Foursquare our Merchant sales team is made up of a Local and Mid-Market team. We define Local sales as 1-50 physical location merchants with the focus on unique “mom+pop” restaurants, bars and retail stores. Our Mid-Market team covers the larger end Merchants, the Applebees, Finish Line, Louis Vuitton’s of the world...