ABM is an approach to B2B marketing and sales where highly personalized messaging is used to target multiple decision-makers at key accounts through multiple channels. Strengthening the B2B sales cycle is a key benefit of Account Based Marketing.
We're looking for a skilled Product Marketer to join our team of results-driven, technical, creative marketers at LeadGenius.
How do you know when your outbound marketing efforts are missing the mark? Missed sales targets, low conversion numbers, lack of solid leads? Sure—those are all clear signs that something isn’t connecting with your target audience. But if you look a bit deeper, you will find more telling signs that may reveal problems you can troubleshoot before they get all the way down the pipeline and translate into lower-than-expected revenue.
Is SALES your company’s strength or kryptonite? Do your cold [...]
Using a combination of data analytics and human intelligence, LeadGenius [...]
Sales Intelligence webinar hosted by Aaron Ross of Predictable Revenue, Eric MacColl of Scripted, and LeadGenius CEO Anand Kulkarni.
Do you know who your most valuable customers are? They’re the [...]
How much time are you and your sales reps burning [...]
When we started LeadGenius, our goal was to combine the power of [...]
This week LeadGenius founder and CEO, Anand Kulkarni, ventured to [...]