How to Create a Content Experience Designed for Lead Generation

Content marketers hear one question all the time: “So, did it generate leads?” With targets to hit and a hungry sales team to feed, we’re constantly trying to figure out how to generate more leads and (more specifically) how to squeeze more leads out of a piece of content by adjusting the headline, experimenting with content length, and so on. But what if your lack of leads isn’t your content’s fault?