Inbound and content marketing can take between 6-9 months to see positive movement. Most companies don’t have that type of runway.

When done right, outbound sales are immediate, predictable, and consistent.

In this presentation from LAUNCH Scale, Prayag Narula, CEO of LeadGenius, discusses a scalable formula for targeted outbound sales.

Inbound leads are warm. Sales teams love them. However, they also take time and resources to develop.
Adding outbound to sales processes gives B2B companies an alternative model for driving revenue growth.

In this presentation, Prayag Narula discusses a formula to project, execute, iterate, and optimize a B2B outbound sales strategy.

For feedback, questions, and ideas, connect with Prayag Narula on Twitter, @prayagn.