Article
From CloudAscent to Contact Activation
Want to turn your CloudAscent accounts into actual conversations this quarter?
We’ll show you how to do it—with your existing content and Microsoft funds.
Resources & Insights
Discover the latest news, tips and Go to Market strategies from LeadGenius.
Featured Article
The Hidden Headwind Crippling GTM Teams: Contact Decay and Coverage Gaps
The biggest threat to GTM success isn’t messaging or spend—it’s decaying contact data and missing buying committee coverage, which LeadGenius exposes with a free Contact Scarcity S...
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Guide
How to Apply Microsoft Co-op Funds Toward Contact Activation Campaigns
A guide for Microsoft Partners looking to apply their co-op funds to LeadGenius Contact Activation Services.
Sales Ready Leads for Microsoft Partners
Learn about Sales Ready Leads available to any Microsoft Partner through Contact Activation.
Article
From AI Fatigue to Face Time: Why the Future of B2B Personalization Is Physical
AI outreach is getting tuned out — the real edge in B2B now comes from location-aware, in-person engagement strategies like roadshows, direct mail, and onsite meetings powered by c...
Article
Beyond TAM: The Depth Advantage in Modern Go-To-Market Strategy
Total Addressable Market shows how wide the ocean is, but Total Depth of Market reveals how deep it goes—highlighting untapped opportunity within your best accounts that’s often mo...
Guide
Introducing the New LeadGenius API Experience: Real-Time Enrichment, Zero Bottlenecks
LeadGenius has launched a fully self-serve API experience, empowering developers and RevOps teams to instantly access, test, and integrate custom data enrichment workflows without ...
What the Rise of DIY Prospecting Tools Says About the Future of Outbound
DIY tools like Clay and n8n are powerful for prospecting, but unless you've got a $100K GTM engineer on staff, it's smarter to outsource real-time data targeting to platforms like ...
Article
How Contact-Level Technographics Are Supercharging Inbound ABM Strategies
Contact-level technographics are helping inbound-heavy SaaS companies convert more leads by revealing who truly has the skills to use the product — and who else needs to be brought...
Salesforce Cracked the Code: One Size Doesn’t Close All
Different sales methodologies align with specific sales roles and deal complexities, and top-performing GTM teams like Salesforce succeed by tailoring the right framework—such as B...
Guide
The 6 Signal Categories That Power Smarter B2B Go-To-Market Strategies
Understanding the six core B2B signal categories—Firmographic, Technographic, Intent, Behavioral, Engagement, and Demographic—is essential for building smarter, more responsive, an...
