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This isn’t just a content strategy or a play at “thought leadership,” it’s also how we passively validate leads. Keeping one general principle front and center at every point of interaction helps small sales and marketing teams reinforce the appeal of their core product and find the leads that will have the most payoff.
We’re excited to announce the new-and-improved send features for our LeadGenius Email Outreach tool. You can now connect with the right customers at the right time, every time.
Content marketers hear one question all the time: “So, did it generate leads?” With targets to hit and a hungry sales team to feed, we’re constantly trying to figure out how to generate more leads and (more specifically) how to squeeze more leads out of a piece of content by adjusting the headline, experimenting with content length, and so on. But what if your lack of leads isn’t your content’s fault?
Inbound and content marketing takes between 6-9 months to see positive movement. Most companies don't have that type of runway. When done right, outbound sales are immediate, predictable, consistent. In this presentation from the @LAUNCH Scale Conference, Prayag Narula, CEO of @LeadGenius, discusses a scalable formula for targeted outbound sales.
Like bananas, your customer data starts out green, begins to yellow, and before you know it it's attracting flies. Data from LeadGenius shows that the average B2B sales and marketing database decays at over 3% per month —across all industries. Without action, over a third of your business contacts can go out of date each year, including key company information, personal details, and most importantly, accurate contact information.
This week, LeadGenius launched a free B2B Database Decay Calculator. Customer data decay is the natural and consistent degradation of company information (firmographic data), personal details (demographic data), and most importantly, accurate contact information (phone numbers and email addresses). Sales and marketing databases decay for a variety of reasons including hires, separations, promotions, company restructuring, growth, mergers, and downsizing. Sales and marketing teams depend on accurate customer data for automation and efficiency. Inaccurate customer data results in poor targeting, increased manual touches by reps, and wasted opportunities.
Now called “the next frontier of marketing”, the lead generation potential of Burning Man cannot be overestimated or ignored. Every company worth its sand has already been planning their Burn-based sales and marketing strategy for months, but nonetheless, here are a few last minute tips to maximize your lead generation effectiveness in Black Rock City.