Daniel Day, Senior Manager of Account Based Marketing at Snowflake, describes how LeadGenius helps Snowflake target 15+ key personas at target enterprise accounts and also increased total enterprise market visibility from 50% to 85% in under 6 months.
"LeadGenius helps us locate key customers by identifying verticals that work." - Jackie Siegel, Sales Operations & Business Development Manager, Weebly
In this video, Jackie Siegel, Sales Operations & Business Development Manager at Weebly, discusses why LeadGenius is a valuable partner for growing their organization.
For speaker, advisor, and sales leader, Jill Rowley, social selling is one of the most important tactics a salesperson can employ. It also happens to be one of the most haphazardly applied and misunderstood concepts in the industry today.
In this video, LeadGenius sits down with Craig Rosenberg, Co-founder and Chief Analyst of TOPO, to discuss how sales operations has become a crucial partner in increasing sales velocity for organizations.
Sales Velocity is a main Marketing-Sales alignment metric because it combines key performance indicators from both departments into a single, high-level number.
In this whiteboard video, Lena Shaw, Director of Marketing and Growth at LeadGenius, describes how to calculate and use Sales Velocity.
In this entry of Calls To Action, LeadGenius chats with Chad T. Dyar, Director of Sales Operations at Greenhouse. We discuss how Chad uses data to improve sales productivity, scaling a sales operations team, and what tools help him get the most of out of his team.
As a value-add to their portfolio companies, Bee Partners created the LeadGenius Portfolio Project. The LeadGenius Portfolio Project starts Bee companies off on the right foot by supplying them with targeted, high-quality leads and direction for using these leads effectively for account based marketing, especially in an outbound context.
Knowing the organizational structure of your target accounts is a primary component to any account based strategy. Charting the buying process as it moves through your target accounts is the key effective communication.
Jon Miller, CEO of Engagio, recently joined a panel of Account Based Marketing experts, including Anand Kulkarni of LeadGenius, Andre Yee of Triblio, and Dave Rigotti of Bizible, to discuss what ABM is, and what ABM is not.
Leading a “coalition of the willing” is tough enough when your organization is not in a time of fundamental transformation. But that’s exactly what Julie Sokley faces as the VP of Global Sales Operations at Autodesk.
As Autodesk transitions to the cloud and a more subscription-based model, the sales operations hurdles Julie must overcome include winning hearts and minds in a time of rapid change, restructuring compensation plans, software integrations, and implementing social selling -- just to name a few.