Interviews, how-to's, whiteboard videos, webinars and more.
In this entry of Calls to Action, LeadGenius talks with Andrew Field, founder and CEO of PFL, about combining digital and tactile touches to get the most ROI from your marketing efforts.
Sales Velocity is a main Marketing-Sales alignment metric because it combines key performance indicators from both departments into a single, high-level number.
In this whiteboard video, Lena Shaw, Director of Marketing and Growth at LeadGenius, describes how to calculate and use Sales Velocity.
In this entry of Calls To Action, LeadGenius chats with Chad T. Dyar, Director of Sales Operations at Greenhouse. We discuss how Chad uses data to improve sales productivity, scaling a sales operations team, and what tools help him get the most of out of his team.
In this whiteboard video, J. Ryan Williams, VP of Sales at LeadGenius, walks us through cleaning up an org chart and mapping it to a decision making panel.
In this video interview, Renaud Bizet, Director of Global Marketing Operations at Marketo, discusses how inbound and outbound can coexist for stronger ABM.
In this video interview, Jen Spencer, VP of Sales and Marketing at Allbound discusses engaging buyer personas and event marketing.
As a value-add to their portfolio companies, Bee Partners created the LeadGenius Portfolio Project. The LeadGenius Portfolio Project starts Bee companies off on the right foot by supplying them with targeted, high-quality leads and direction for using these leads effectively for account based marketing, especially in an outbound context.
In this video interview, Joe Ort, Director of Sales Operations at SiriusDecisions, discusses the most important data points for sales forecasting.
Knowing the organizational structure of your target accounts is a primary component to any account based strategy. Charting the buying process as it moves through your target accounts is the key effective communication.
Jon Miller, CEO of Engagio, recently joined a panel of Account Based Marketing experts, including Anand Kulkarni of LeadGenius, Andre Yee of Triblio, and Dave Rigotti of Bizible, to discuss what ABM is, and what ABM is not.
“If you want to do effective ABM, you have to combine outbound with inbound,” says Andre Yee, CEO of Triblio, in the video interview about ABM.
In this whiteboard video, J. Ryan Williams, VP of Sales at LeadGenius, offers a high-level overview of how the B2B selling process maps to the B2B buying process.