The Science of Building Actionable Buyer Personas Webinar

Learn how to define, build and message to your ideal customers.

Documenting your buyer personas is essential to creating an effective marketing and sales strategy. Without first knowing your audience, your content and sales efforts are irrelevant.

During this 60min webinar, VP of Sales at LeadGenius Ryan Williams, Founder of Scripted Ryan Buckley, and Director of Marketing at Scripted Eric MacColl will talk about how to:

  • Use your CRM to build buyer personas
  • Refine, iterate and test your ideal customer profiles
  • Create effective content for each buyer stage