WHAT WE DID
Bob needed to find a way to better prioritize high-value target accounts in EMEA & APJ and enable more efficient sales outreach.
LeadGenius helped define key data points unique to Bob that mapped to their top tier account fit attributes (the 3M’s: Midsize, Multinational, Modern). Bob leverages these insights to score accounts as a complement to existing “intent” solutions, especially when intent data isn’t available. With top tier accounts identified, LeadGenius also delivered more complete buying committees across these accounts while validating and filling gaps on any existing contacts.
- Sales efficiency gains. More time selling less time researching meant more pipeline created in challenging markets.
- Vastly improved account ID. Account insights for scoring where none existed before.