Resources & Insights

If your outbound strategy starts with a $50 Amazon code instead of account signals and intent, it’s not strategy—it’s spam with perks.

It’s not enough to get someone with the right job title to download a white paper. That’s not an MQL. We need to know their context, their challenges, and where they are in their journey. That’s how we increase meeting rates and build pipeline.

How to Find and Activate Customers Without Breaking the Law

Winning in DevTools isn’t about static lists—it’s about harnessing real-time signals and contact-level technographics to turn open-source adoption into enterprise growth.

Clari’s merger with Salesloft feels less like the birth of a “revenue AI powerhouse” and more like bolting two struggling engines together and calling it a Tesla.

Clay’s $100M fundraise signals a shift from data provider to GTM automation marketplace — but with rising complexity, hidden costs, and better workflow alternatives like n8n, the real ROI remains questionable.

Most GTM teams think they know what their target accounts are using. But the truth is: traditional technographics only give you the tip of the iceberg.

Finding competitor tech requires blending public, behavioral, and conversational signals—from job posts and Form 5500 filings to display ad form fills and BANT-qualified calls—to surface real, actionable insights beyond what static databases can deliver.

Join us on August 27th at 12:00 EST and turn your Cloud Ascent Accounts into Revenue

AI-generated emails are no longer enough to break through the noise — modern marketers need location-aware contact intelligence to fuel high-impact, in-person GTM strategies that actually move pipeline.