Resources & Insights

Discover the latest news, tips and Go to Market strategies from LeadGenius.
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LPG Strategy
Article

Clay Raised $100M — But It’s Not a Data Platform Anymore (And That’s the Catch)

Clay’s $100M fundraise signals a shift from data provider to GTM automation marketplace — but with rising complexity, hidden costs, and better workflow alternatives like n8n, the real ROI remains questionable.
LPG Strategy
Guide

Beyond Standard Technographics: The New Frontier of Account-Based Marketing

Most GTM teams think they know what their target accounts are using. But the truth is: traditional technographics only give you the tip of the iceberg.
LPG Strategy
Guide

Finding Competitor Tech: The Modern B2B Signal Playbook

Finding competitor tech requires blending public, behavioral, and conversational signals—from job posts and Form 5500 filings to display ad form fills and BANT-qualified calls—to surface real, actionable insights beyond what static databases can deliver.
LPG Strategy
Article

Why your AI Email isn't going to pay the bills

AI-generated emails are no longer enough to break through the noise — modern marketers need location-aware contact intelligence to fuel high-impact, in-person GTM strategies that actually move pipeline.
LPG Strategy
Article

The Myth of Parallel Dialing: Why the Future of Cold Calling Is Slower—And Smarter

In this piece we examine cold calling technologies including Parallel Dialing and their effectiveness on calling campaigns and pipeline building.
LPG Strategy
Article

From CloudAscent to Contact Activation

Want to turn your CloudAscent accounts into actual conversations this quarter? We’ll show you how to do it—with your existing content and Microsoft funds.
LPG Strategy
Guide

How to Apply Microsoft Co-op Funds Toward Contact Activation Campaigns

A guide for Microsoft Partners looking to apply their co-op funds to LeadGenius Contact Activation Services.
LPG Strategy

Sales Ready Leads for Microsoft Partners

Learn about Sales Ready Leads available to any Microsoft Partner through Contact Activation.