Resources & Insights

Discover the latest news, tips and Go to Market strategies from LeadGenius.
All Resources
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Data Madness 2024: The Ultimate B2B Data Provider Showdown

We analyze the #1 seeds, Cinderellas, and Potential Upsets in the data space in a March Madness themed article.

How Data Is Being Used To Go Small & Niche Right Now

In this episode of “The Sales Evangelist Podcast,” Host Donald Kelly chats with Derek Rahn about current sales data trends and the need for sellers to niche down within their industry.
Article

Unlocking SMB Potential: AI and LLMs Transform SaaS Sales and Marketing Strategies

AI, LLMs, and ML are revolutionizing how SaaS companies identify and engage high-value SMB prospects, transforming their approach in the vast and varied SMB market.
Article

The Strategic Pivot from Enterprise to SMB in the Tech World

Why are Enterprise teams at Google and other tech giants being culled in favor of SMB initiatives?
Article

Unleashing Market Potential: How LeadGenius Amplifies SalesNavigator's Reach in the SMB Universe

Why are sales teams so addicted to Sales Navigator and why that addiction is costing businesses big time?
Article

Navigating the Shift in Outbound Sales Strategies and Outbound

AI is revolutionizing outbound sales by emphasizing signal-based engagement, harnessing AI for personalized outreach, automating sales processes, providing product-led growth insights, leveraging community and influencer networks, facilitating strategic partnerships, and staying at the forefront of AI in sales, thereby transforming outbound strategies into more personalized, efficient, and effective approaches for modern pipeline generation.
Article

Data Privacy and Compliance: how to approach GDPR and LGPD

LeadGenius's implementation of the Permission Pass process marks a significant advancement in aligning marketing strategies with stringent data privacy standards, offering businesses a method to engage with their audience responsibly while adhering to GDPR and other regulations.