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Discover the latest news, tips and Go to Market strategies from LeadGenius.
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Article

What's the Role of Data Management in today's Modern RevOps Org?

In the dynamic world of Revenue Operations (RevOps), effective data management is not just a necessity but a strategic asset. This guide explores the essential elements of data management, including data warehousing, privacy, security, integration, and governance, all tailored to boost efficiency and reduce costs.
Article

Why is the SDR position facing an existential crisis?

Is the Sales Development Representative on the path to extinction or is there a revolution coming to save this once critical role.
Guide

Rethinking Data Hygiene: A Step-by-Step Approach for Revenue Leaders

This article emphasizes the importance of prioritizing Account Qualified Leads (AQLs) and maintaining stringent data hygiene to ensure operational effectiveness and avoid the pitfalls of overwhelming data volumes, which can obscure actionable insights and hinder strategic decision-making in sales and marketing.
Article

The Problem with eCommerce Businesses

The article discusses the unique challenges faced by sales and marketing teams in the e-commerce sector, emphasizing the need for a nuanced understanding and a tailored approach to data gathering and analysis to effectively engage with this dynamic, multichannel landscape.
Article

What is Salesforce doing with Pardot?

Discover how Salesforce's rebranding of Pardot to Marketing Cloud Account Engagement has blurred critical distinctions between its marketing platforms, complicating the decision-making process for users and potentially leading to suboptimal investment and integration headaches.
Article

The Critical Evolution from Marketing Silos to Revenue Operations

The article outlines the evolution from traditional marketing and sales silos to a unified Revenue Operations (RevOps) approach, emphasizing its role in enhancing the entire buyer's journey with bespoke data and insights for a comprehensive customer experience.
Article

Zoominfo Alternative

If you are using stock price and linkedin sentiment as an indicator, this might be the end of Zoominfo
Article

Forget TAM, Focus on Market Segmentation: A Shift in Startup Strategy

Shifting from the broad and often misleading focus on Total Addressable Market (TAM) to the nuanced and dynamic strategy of market segmentation offers startups a more effective path to understanding and serving their market deeply, recognizing that true success lies in aligning with the evolving nature of markets and the specific needs of well-defined customer segments.
Article

Culinary Secrets for a Robust Sales Strategy: Combatting Data Decay with a Master Chef’s Precision

Dive into the culinary world of B2B sales strategies with "Culinary Secrets for a Robust Sales Strategy," a unique exploration of combating data decay through the lens of kitchen mastery. Just as a chef relies on a well-stocked pantry and the freshest ingredients to create gourmet dishes, this article reveals how regular data audits, data validation tools, and a culture of data ownership can transform your CRM into a powerhouse of fresh, actionable leads.