Resources & Insights

Discover the latest news, tips and Go to Market strategies from LeadGenius.
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LPG Strategy
Article

Why the Future of GTM is Competitive Displacement — And the Data Arms Race Behind It

The future of B2B growth lies in competitive displacement — ethically stealing market share by using custom signals like contact-level technographics to out-learn, out-position, an...
LPG Strategy
Article

The End of One-Size-Fits-All: Why the Future of B2B Data Belongs to LeadGenius

As the data landscape evolves, LeadGenius is redefining what modern GTM teams need—custom, compliant, on-demand data that outperforms generic, prebuilt databases like ZoomInfo, Cog...
LPG Strategy
Article

The Illusion of Cheap Data: Why LeadGenius Is Quietly Winning the Global Data War

LeadGenius quietly outperforms ZoomInfo by delivering higher accuracy, deeper global and downmarket coverage, and unmatched vertical-specific insights—proving that true data ROI is...
LPG Strategy

The Marketplace Behind the Marketplace: How TikTok Shop Won the War for Seller Attention

TikTok Shop used LeadGenius to uncover, enrich, and activate thousands of hidden marketplace sellers — turning aliases and storefronts into full-funnel opportunities with a 5% lead...
LPG Strategy

The Myth of “Global” Data: Why Your B2B Provider Might Be Lying to You

Most B2B data providers claim global coverage, but without regional collection methods, local compliance expertise, and native language research, they’re just selling a global illu...
LPG Strategy

Global data must be regionally tuned to drives results

Global leaders like PayPal, Google, and Indeed rely on LeadGenius for international data coverage that goes far beyond static databases. By leveraging a network of researchers in 3...
LPG Strategy
Article

Databricks Didn’t Just Buy Neon for the Tech — They Bought the Talent

Databricks’ acquisition of Neon wasn’t just a play for serverless Postgres tech — it was a calculated acqui-hire of elite engineering talent, and contact-level technographics revea...
LPG Strategy

Should You Outsource Your SDR Function? A Brutally Honest Guide for Lean GTM Teams

Outsourcing your SDR function can be a strategic move — but only if you’ve already nailed your outbound process, ICP, and messaging. This article breaks down when outsourcing works...
LPG Strategy

The AI 1000 Elite: 20 Practitioners You Should Know

We picked 20 of the most elite AI minds out of the AI 1000 to create an even more elite list.