Resources & Insights

Discover the latest news, tips and Go to Market strategies from LeadGenius.
All Resources
Showing item
1
-
1

Gated vs Ungated Content: the battle goes on

With new tools coming to market, we revisit an old battle of whether to gate or not gate helpful content.
Article

Mastering Data Quality with LeadGenius: A Journey Through the Six Pillars

LeadGenius champions the six essential elements of data quality — Completeness, Timeliness, Validity, Integrity, Uniqueness, and Consistency — to ensure B2B data not only guides businesses towards informed decisions but also acts as a catalyst for strategic success.

Hitting the Bullseye in Sales and Marketing: The Art of Precision Targeting

Why segmentation and precision in audience creation are the most important attributes of a modern GTM motion
Article

The Nearshoring Nexus: Why Mexico's Moment is Now

Why SaaS and Service companies in the US and abroad should be paying close attention to Mexico.
Article

Navigating the Maze of DNC and Suppression Lists: A Guide for Marketers

Trying to understand the complex work of data opt out and DNC records, check out our guide.

Level Up Your Marketing Strategy with LeadGenius' New Advertising Account Signals

LeadGenius introduces Advertising Account Signals, offering unparalleled insights into companies' advertising activities on major platforms. This game-changing data enables Marketing, Sales, and Revenue Operations leaders to identify high-budget prospects, understand intent to purchase, and improve conversion rates through tailored strategies, revolutionizing marketing strategies with bespoke, actionable insights.