AI outreach is getting tuned out — the real edge in B2B now comes from location-aware, in-person engagement strategies like roadshows, direct mail, and onsite meetings powered by contact-level intelligence.
LeadGenius is revolutionizing post-sale expansion by automating the mapping of decision-makers to site locations—turning old-school, manual account farming into AI-powered revenue harvesting.
Live event marketing is making a powerful comeback, with brands like AWS, Salesforce, and Workday using ABM strategies to maximize attendance, engage high-intent buyers, and drive better ROI from roadshow events.