Contact-level technographics are helping inbound-heavy SaaS companies convert more leads by revealing who truly has the skills to use the product — and who else needs to be brought into the deal.
Live event marketing is making a powerful comeback, with brands like AWS, Salesforce, and Workday using ABM strategies to maximize attendance, engage high-intent buyers, and drive better ROI from roadshow events.
AWS re:Invent is more than a tech event; it’s a high-stakes investment in visibility, pipeline, and prestige. We break down the economics from a first class vendor who pulls out all the stops.