Understanding the six core B2B signal categories—Firmographic, Technographic, Intent, Behavioral, Engagement, and Demographic—is essential for building smarter, more responsive, and better-targeted go-to-market strategies.
The future of B2B growth lies in competitive displacement — ethically stealing market share by using custom signals like contact-level technographics to out-learn, out-position, and outmaneuver your rivals.
Contact Behavioral Intelligence is the real-time layer that bridges static enrichment with active buyer intent, helping GTM teams engage leads based on behavior, timing, and motion—not just fit.