AI-powered signal-based selling is transforming outbound and ABM by enabling revenue teams to prioritize and personalize outreach in real time based on high-intent behavioral, product, and market triggers.
Traditional ABM tactics fail with technical audiences; to win developer mindshare today, companies need real-time, contact-level technographics that map skills, contributions, and actual builder behavior — not just job titles and firmographics.
Tagging contacts based on responsibilities, technologies, and account signals outperforms traditional job titles by expanding reach, improving personalization, and mapping the full buying committee for ABM success.
Forget college hoops — the real bracket battle this March is in the world of B2B contact and signal data, where 64 vendors face off to win the hearts (and budgets) of modern go-to-market (GTM) teams. The field is divided into four mission-critical data categories, each representing a key pillar of GTM strategy:
By mapping engineers with skills like Airflow, ETL, and Data Engineering, a leading SaaS company redefined its TAM and tripled pipeline by targeting accounts with real technical readiness—not just impressive job titles.
Contact-level technographics and expertise mapping redefine how organizations selling to engineers and developers identify, score, and prioritize accounts by revealing the true depth of opportunities within technical teams.
Hopin's journey reveals the need for startups to adapt beyond initial success, exposing missteps in data utilization, sales strategy & offering various lessons.
Exploring 10-step guide to executing data vendor consolidation. Streamline your data strategy & maximize efficiency and quality with LeadGenius expertise now..
Exploring where the jobs are 10 e-commerce companies that are defying tech industry layoffs. Amidst tech industry layoffs let's focus on Amazon & Meta cut jobs
Exploring what’s product at a data company? Mark Godley and Brett McBee-Wise, VP of Product at LeadGenius, explore the intricacies of product management. Learn!
Exploring competitive displacement: the future of marketing and sales is here. Using strategic B2B data for smarter marketing campaigns. Stay ahead in the game!