Growth Signals

Understanding the six core B2B signal categories—Firmographic, Technographic, Intent, Behavioral, Engagement, and Demographic—is essential for building smarter, more responsive, and better-targeted go-to-market strategies.

AI-powered signal-based selling is transforming outbound and ABM by enabling revenue teams to prioritize and personalize outreach in real time based on high-intent behavioral, product, and market triggers.

High-performing GTM teams are ditching static data providers and turning to LeadGenius for real-time, curated contact intelligence—fueling global ABM campaigns, improving personalization, and driving higher conversions through precise, use-case-specific data orchestration.

Forget college hoops — the real bracket battle this March is in the world of B2B contact and signal data, where 64 vendors face off to win the hearts (and budgets) of modern go-to-market (GTM) teams. The field is divided into four mission-critical data categories, each representing a key pillar of GTM strategy:

The top 1% of companies are abandoning outdated lead-gen methods in favor of real-time, signal-driven targeting to identify and engage future-fit customers before their competitors even know they exist.

Tired of poor ROI from events and conference list.... Try adding this signals to your playbook.

This article explores common mistakes made by GTM teams in the modern era of signal selling and account segmentation, highlighting the importance of real-time data, precise targeting, team alignment, and personalized messaging to improve sales and marketing effectiveness.

Leveraging data signals like new hires, funding events, and product launches allows sales teams to tailor their approach for selling sophisticated solutions, ensuring their outreach is timely, relevant, and aligned with prospects' immediate needs.

As email and cold calling lose their effectiveness in today’s AI-fueled, over-saturated marketing world, direct mail has made a surprising and powerful comeback. By combining personalized offers, verified home addresses, and timely outreach signals, companies are seeing impressive results and better engagement from this revitalized channel.

Learn how Hopin can use custom data strategies, including intent data & strategic partnerships, to enhance its position & success in the virtual event industry.

4 key activities for every new revenue leader with expert insights & strategies to tackle in their first 90 days. Uplift your approach & drive impactful change.

Discover how BTQ Financial overcame the challenge of delinquent payments from unstable non-profit clients by partnering with LeadGenius. Strategy reducing rates

Exploring 10 latin american startups to watch in 2024 for innovation & impact. The rising stars reshaping industries & rewriting the region's economic narrative

Exploring what’s product at a data company? Mark Godley and Brett McBee-Wise, VP of Product at LeadGenius, explore the intricacies of product management. Learn!