WHAT WE DID
DoorDash’s CRM had approximately 250,000 directly sourced, but unverified and incomplete company records that weren’t being utilized by sales and marketing teams due to lack of confidence.
LeadGenius helped to cleanse, dedupe, and enrich their CRM by eliminating unusable records. In the process, LeadGenius identified 10% more viable restaurants that had been overlooked, adding 35,000 target restaurants that fit their ideal customer profile across 850 North American cities.
THE RESULT
- 35,000 net new accounts
- 73% enrichment rate