WHAT WE DID
The Central Business Management team at this Fortune 500 commercial bank was interested in finding a solution to address four potential value drivers for the business:
- Provide more predictive information on when a given business may need credit
- Allow GTM teams to instantly form a deeper connection with these business and their leaders by having “insider” knowledge at their fingertips
- Complement existing risk models to help identify delinquency risk
- For existing customers, predict changes in performance
THE RESULTS
- 2x Increase in Bookings. Accounts with Insights identified were 2x more likely to become a customer.
- Significant Month-to-Month Spend. Accounts with Insights identified spent more than those without.
- Significantly Lower Risk. Accounts with Insights identified were significantly less likely to default over time.