The Central Business Management team at this Fortune 500 commercial bank was interested in finding a solution to address four potential value drivers for the business:

  • Provide more predictive information on when a given business may need credit
  • Allow GTM teams to instantly form a deeper connection with these business and their leaders by having “insider” knowledge at their fingertips
  • Complement existing risk models to help identify delinquency risk
  • For existing customers, predict changes in performance


  • 2x Increase in Bookings. Accounts with Insights identified were 2x more likely to become a customer.
  • Significant Month-to-Month Spend. Accounts with Insights identified spent more than those without.
  • Significantly Lower Risk. Accounts with Insights identified were significantly less likely to default over time.