PayPal case study: LeadGenius is a critical partner in making our LATAM sales efforts extremely successful.

Ricardo Martinez | Director, Sales Strategy LATAM

Results at a Glance

How PayPal mapped its e-commerce merchant market in Latin America with LeadGenius and reached 220% of quota in Brazil in year one.

$3M
in opportunities in the first 90 days
220%
of quota in Brazil in the first year
100%
sales focus on verified merchants

What We Did

PayPal needed to understand its e-commerce merchant TAM in Latin America to help drive its ABS strategy in this new market. Once identified, PayPal wished to prioritize accounts based on potential value, then enrich with key decision makers.

LeadGenius data teams based in LATAM analyzed target regions and prioritized target merchants by revenue potential, GPV and other custom data points defined by PayPal. Decision makers and full buying committees were sourced with complete contact and location details, empowering sales reps to spend more time selling & closing.

The Result

100% sales focus on verified and prioritized target merchants
$3M in opportunities in the first 90 days
220% of quota in Brazil in first year

Case Studies

More Results

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“Their results are phenomenal, and they take pride in their results.”
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Head of Influencer Marketing
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“Our meeting conversion with LeadGenius is roughly 35–40%.”
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Head of Business Development
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