WHAT WE DID
Snowflake needed to identify specific decision-makers to have actionable data for marketing and sales efforts. They had a landscape of about 2500 enterprise accounts, but 50% of those lacked the data on key decision makers.
LeadGenius helped define key personas and powered contact discovery, account prioritization and segmentation. Precise, actionable data on 15 decision-makers per account helped Snowflake’s exponential growth by powering data-driven marketing and sales around the world.
- 85% full coverage account data in 6 months.
- 2X growth in customer base across US, EU and Asia