Power Account Based Marketing Strategy for Snowflake

WHAT WE DID

Snowflake needed to identify specific decision-makers to have actionable data for marketing and sales efforts. They had a landscape of about 2500 enterprise accounts, but 50% of those lacked the data on key decision makers.

LeadGenius helped define key personas and powered contact discovery, account prioritization and segmentation. Precise, actionable data on 15 decision-makers per account helped Snowflake’s exponential growth by powering data-driven marketing and sales around the world.


THE RESULT

  • 85% full coverage account data in 6 months.
  • 2X growth in customer base across US, EU and Asia
    Pacific.