Competitive Displacement: The Future of Marketing and Sales is Here

In today’s world, your ideal customers already have a version of what you’re selling. They already have a solution to their problem. Which means your job is no longer to sell them a solution… it’s to sell them a better solution. This involves creating fear, uncertainty, and doubt (FUD) and dis-satisfaction for your competitor’s product. … Continue reading Competitive Displacement: The Future of Marketing and Sales is Here