Needle in a Haystack: Building Custom Data Sets for Targeting SMBs

SMB Data
Data Collection
Contact Data on SMBs
Data on SMB Growth
June 21, 2024

In the world of logistics, where precision and efficiency are paramount, our customer had a unique challenge that required an exceptionally tailored solution. They approached LeadGenius with a very bespoke data ask, akin to finding a needle in a haystack. Their goal was to target smaller e-commerce businesses, specifically those handling around 50 to 500 orders per month. These businesses, typically direct-to-consumer (D2C) companies, were looking to outsource the operational side of their business, making them ideal candidates for our customer's services.

The specificity of this target audience presents a significant challenge. Standard pre-built tools and data sets simply do not provide the granularity needed to identify and reach these niche markets. Off-the-shelf data solutions often cater to broader categories, lacking the depth required to pinpoint smaller e-commerce operations with precise order volumes.

Recognizing this gap, our customer turned to LeadGenius for a custom data strategy that could deliver the exact information they needed. By leveraging our advanced data capabilities and expertise, we set out to create a highly specialized data set tailored to their unique requirements. Here’s how we at LeadGenius approach creating such a specialized data set.

Step-by-Step Workflow for Custom Data Set Creation

1. Pull the Universe of Shopping Cart Install Data

The first step is to identify the e-commerce platforms these SMBs are using. Platforms like Shopify, Magento, and BigCommerce are popular among smaller businesses due to their ease of use and robust features. By pulling the shopping cart install data, we can create an initial list of potential targets. This data provides a foundation, giving us a comprehensive view of businesses that are operating in the e-commerce space.

2. Analyze Website Traffic and Transaction History

Next, we need to filter this broad list to identify those handling 50 to 500 orders per month. This involves analyzing website traffic and transaction history. We look at proxies such as:

  • Website Traffic: High traffic often correlates with higher order volumes. Tools like SimilarWeb and Google Analytics can provide insights into monthly visitor counts.
  • Transaction History: Platforms like Shopify and Magento offer APIs that can give us transaction data. We analyze this data to estimate the number of transactions each business processes monthly.
  • Average Order Value: By estimating the average order value (AOV) through product price points and basket sizes, we can further refine our list to ensure it matches the desired order volume range.

3. Append Contact Information

Once we have our refined list of potential targets, the final step is appending contact information. This includes:

  • Key Decision Makers: Identifying and gathering contact details for the individuals responsible for making outsourcing decisions within these companies.
  • Email Addresses and Phone Numbers: Ensuring direct communication channels to streamline outreach efforts.
  • Social Media Profiles: Adding LinkedIn and other relevant social media profiles for a more holistic view and additional contact points.

The LeadGenius Advantage

Creating such a precise data set requires a combination of broad data tools and specialized expertise, something only companies like LeadGenius can offer.

Here’s why:

Comprehensive Data Sources

LeadGenius leverages an extensive array of data sources, including web scraping, third-party data providers, and proprietary databases. This multi-faceted approach ensures that we capture a wide range of data points necessary for creating highly targeted lists.

Advanced Analytical Capabilities

Our team utilizes advanced analytical tools and methodologies to process and refine data. This includes machine learning algorithms for predictive analytics and manual verification to ensure data accuracy and relevance.

Bespoke Data Solutions

Unlike pre-built tools that offer a one-size-fits-all approach, LeadGenius specializes in bespoke data solutions tailored to specific business needs. We understand that every business is unique, and our custom data sets reflect this by being highly specific and actionable.

Expertise and Experience

With years of experience in data-driven marketing and sales enablement, LeadGenius has the expertise to deliver high-quality data that drives results. Our team of data scientists, analysts, and researchers work together to provide insights that go beyond mere numbers, helping you understand the market landscape and identify the best opportunities for growth. Whether you’re dealing with marketplace data from Amazon Marketplace and eBay, e-commerce storefronts on Shopify and BigCommerce, or online checkout and payment technologies like Amazon Pay, PayPal, Affirm, and Route, LeadGenius has you covered. We also cater to the logistics side with partners like Deliverr and extend our reach into social commerce with platforms like TikTok Shop. This comprehensive approach ensures that we can provide you with the data you need, no matter where your business operates in the digital ecosystem.

Parting Thoughts

In the competitive world of e-commerce, having access to precise and actionable data can make all the difference. For companies looking to target smaller e-commerce businesses handling 50 to 500 orders per month, a custom data set is essential. By leveraging the capabilities of LeadGenius, businesses can ensure they have the right data to reach their target audience effectively, driving growth and success in their marketing and sales efforts.

Ready to unlock the power of custom data for your business? Contact LeadGenius today and discover how our bespoke data solutions can help you achieve your goals.

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