AI LLM’s: The X-Factor Innovation Unlocking the SMB Market for the Financial Services Sector

This article outlines how AI, particularly Large Language Models (LLMs) and Machine Learning (ML), is revolutionizing how financial services and insurance firms identify, understand, and engage with small and medium-sized businesses (SMBs) by tracking online signals and activities to offer tailored services, leading to increased sales efficiency, reduced costs, and more informed risk assessment.