The Challenge

Amazon’s SMB sales team faced a growing efficiency problem: too many unqualified or incomplete contacts in their CRM. Their previous data provider, ZoomInfo, produced a 9% enrichment rate across their SMB and e-commerce segments—leaving reps without the coverage or accuracy they needed to drive meaningful conversations.

This lack of precision data meant that sellers were spending more time chasing bounced emails and dead leads than talking to real decision-makers. The result? Wasted hours, inflated campaign costs, and missed opportunities across a rapidly expanding SMB universe.

Amazon’s goal was clear: identify a data partner that could deliver accurate, sales-ready SMB contacts at scale, optimize sales efficiency, and materially increase conversions.

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The Solution

Amazon partnered with LeadGenius to rebuild their SMB contact acquisition process from the ground up.

Using a combination of custom technology, human verification, and industry-trained research teams, LeadGenius created a tailored enrichment workflow designed specifically for Amazon’s SMB and e-commerce verticals.

Instead of relying on static databases, LeadGenius applied a real-time enrichment approach—verifying company details, buyer personas, and contact information through live signals across 40M+ websites. Each contact was validated for accuracy, recency, and relevance to Amazon’s exact go-to-market motion.

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The Results

LeadGenius delivered a 70% enrichment rate, representing an 8x improvement over ZoomInfo’s 9% benchmark.

This precision led to measurable downstream impact:

• 8x Increase in Enrichment Rate: 9% → 70%
• 2x Increase in Data Quality: 54% → 90% verified accuracy
• 31% Lift in Conversion Rate: LeadGenius contacts were 31% more likely to convert into qualified opportunities

The results were validated by Amazon’s Sales Operations leadership and confirmed by a publicly traded Seattle-based technology company that compared LeadGenius and ZoomInfo in side-by-side trials.

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The Outcome

LeadGenius transformed Amazon’s SMB outreach efficiency—shifting their data engine from “volume-driven” to “precision-driven.”
By replacing static contact databases with dynamic, verified insights, Amazon’s SMB sales teams gained access to high-converting, compliant, and context-rich leads that directly improved their sales pipeline and reduced wasted motion.