For years, LeadGenius customers loved the precision and performance of bespoke data — but there was one part of our process that didn’t live up to our own standards of clarity: pricing.
Under our old model, customers purchased credits per record per campaign. It worked, but it wasn’t perfect. Teams often found themselves doing mental gymnastics to translate those credits into real costs — “What’s my cost per record again? What’s my total for this campaign?” — and those fuzzy calculations made it harder to project ROI, budget accurately, or benchmark data performance against marketing outcomes.
We listened.
Goodbye Credits, Hello Clarity
Our new pricing model eliminates that friction entirely. Every campaign now shows transparent costs in cents per record, clearly visible at the campaign level. No more conversions, no more math, no more surprises. Whether you’re enriching event leads, validating international contacts, or building a net-new ICP universe, you’ll know exactly what you’re paying for — and how it scales with volume.
This isn’t just a cosmetic change. It’s a structural shift toward full accountability and alignment between LeadGenius and our customers. Instead of abstract credit pools, every record and every campaign now tie directly to measurable value.
Why It Matters
Transparency builds trust — and trust drives adoption. Marketing, sales, and RevOps teams are now using this model to forecast spend with confidence and connect their data investment directly to outcomes like pipeline growth, conversion rates, and revenue. When you know your true cost per record, ROI calculations stop being an exercise in guesswork and start becoming a strategy discussion.
By surfacing cost-per-record and total campaign-level costs side by side, LeadGenius customers can now:
- Compare enrichment vs. acquisition performance across campaigns
- Tie data spend directly to marketing and pipeline ROI
- Identify efficiencies in data sourcing and activation
- Confidently justify data budgets to finance and leadership
The Bigger Picture
LeadGenius was founded on the belief that bespoke data beats static databases — and that precision should come with transparency. This pricing evolution is another step in that direction.
Our mission remains the same: to provide GTM teams with the highest quality, most actionable data in the world. But now, you’ll know exactly what it costs — down to the cent — and what it’s worth in impact.
Welcome to the new era of LeadGenius pricing. Simple math. Smarter decisions. Better ROI.
