Sunsetting LinkedIn Sales Insights

Account Data
CRM Hygiene
linkedin
linkedin Sales Insights
Firmographic
May 13, 2024

LinkedIn recently announced its plan to sunset LinkedIn Sales Insights, a tool that has been used by companies like PagerDuty, Clari, and Bombora to keep track of critical account signals such as headcount growth and firmographic trends. The platform was known for offering reliable data enrichment and analytics services specifically designed for sales operations teams. According to LinkedIn, Sales Insights was intended to provide "access to reliable, trusted firmographic data for smarter sales planning." Its real-time data was instrumental in helping teams size opportunities, enrich accounts in their CRM, and provide direction for sales teams on where to focus their efforts.

end of Linkedin Insights
Announcement on Linkedin Sales Insights

LinkedIn Sales Insights featured data on:

  • Account Name, Website, and LinkedIn URL
  • Company Employee Size (absolute and range)
  • Industry and HQ Address
  • Employee Growth (3, 6, 12, and 24-month periods)
Customers Using Linkedin Sales Insights

As the service phases out, many businesses are seeking alternative solutions to continue accessing comprehensive growth insights. Enter LeadGenius, a leading provider in this space, which offers a range of growth insights that are even more expansive and nuanced, providing crucial data for effective market and account planning.

LeadGenius Growth Insights include:

  1. Funding Insights:
    • Most Recent Amount of Funding: Track the amount of money raised in the last funding round.
    • Most Recent Funding Event Type: Understand the type of funding event, e.g., Pre-Seed, Seed, Series A, etc.
    • Total Funding: Aggregate all the outside investment a company has received.
  2. Growth Insights:
    • Acquired By: Identify the company acquiring the target organization.
    • Department and Employee Growth: Percentage changes in department and employee headcount over time (6 months, 1 year, 2 years).
    • Merger or Acquisition Dates and URLs: Track announced dates and access evidence URLs for mergers and acquisitions.
  3. New Product/Location Insights:
    • New Product Announcements: Discover new product offerings in the past 12 months with direct URLs as evidence.
    • New Location Openings: Dates and evidence URLs for new office locations.
  4. Hiring Insights:
    • Active Job Postings: See specific open job positions, categorized by role.
    • Executive Changes: Keep tabs on recent executive changes at organizations over the last 6 or 12 months.

These insights, combined with LeadGenius's extensive global data and AI-driven analytics, can empower sales teams to refine their targeting strategies, identify high-value prospects, and maximize their outreach efficiency.

While the sunset of LinkedIn Sales Insights marks the end of one era, it also opens the door for businesses to leverage more comprehensive and tailored insights from providers like LeadGenius. With its advanced data and growth insights, LeadGenius is well-positioned to help companies transition smoothly and continue making data-driven decisions for sales and marketing success.


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