GTM leaders aren’t short on tools — they’re drowning in them. In a world where every platform promises the moon, we’ve traded simplicity for dashboards, and strategy for subscriptions. Clay is one of those tools. It can work. But what’s the real cost? Not just the credits or the contact — the time, the friction, the invisible overhead of managing yet another moving part in your stack.

The smart move isn’t just enriching data. It’s enriching it wisely. At scale. With clarity. And with less noise.

There’s a better way.

Understanding Clay's Pricing Structure

Clay operates on a credit-based system, where users purchase credits to access various data enrichment services. The cost per data point varies depending on the type of information and the data provider selected. For instance, enriching a contact with a mobile phone number can range from 2 to 25 credits, depending on the provider chose.

To illustrate, if a company uses a provider that charges 15 credits per mobile number enrichment and purchases credits at a rate of $0.05 per credit, the cost per enriched contact would be $0.75. This aligns with reports from users who have experienced costs between $0.50 and $0.70 per contact when enriching with mobile numbers.​

Additional Considerations with Clay

Beyond the direct costs of data enrichment, utilizing Clay requires managing a subscription and operating its interface, which can be complex. Many businesses find it necessary to allocate resources, such as hiring a part-time Clay engineer, to effectively manage the platform and ensure seamless integration with their existing systems.​

A Cost-Effective and Efficient Alternative

LeadGenius offers a compelling alternative to Clay, providing similar data enrichment services at a potentially lower cost and with added benefits:​

• Cost Savings: LeadGenius can achieve similar results at 10-25% less cost compared to Clay. This reduction in expenses can significantly impact a company's bottom line, especially when scaling data enrichment efforts.​
• Direct Access to Quality Data: LeadGenius maintains its own database of direct dials and has access to premium contact information through partnerships with providers like ContactOut. This ensures that clients receive accurate and up-to-date contact details without the variability in pricing associated with multiple data providers.​
• Regular Data Refreshes: Data accuracy is vital for effective outreach. LeadGenius offers quarterly data refreshes within the same cost structure, ensuring that clients' databases remain current without incurring additional expenses.​
• Reduced Management Complexity: Unlike Clay, which may require dedicated personnel to manage its interface, LeadGenius provides a more user-friendly experience. This reduces the need for additional staffing, allowing companies to allocate resources more efficiently.​

TL;DR

While Clay offers a flexible platform for data enrichment, the associated costs and management requirements can be substantial. LeadGenius presents a cost-effective and efficient alternative, delivering high-quality data enrichment services with added benefits such as regular data refreshes and reduced operational complexity. By choosing LeadGenius, companies can optimize their data strategies, improve outreach effectiveness, and achieve better ROI on their data enrichment investments.