Accuracy and Efficiency
“Before LeadGenius we had like a combination of four or five people doing the job that we now pay just LeadGenius. We had the technology and 5 people using it. Now we have just LeadGenius so, for us, the cost saving is probably 300-400%.” — Jake Dunlap, CEO and Founder, Skaled
In this video case study, Jake Dunlap, CEO and Founder at Skaled, discusses how LeadGenius helped Skaled save over 300% on prospecting and data costs.
Skaled is a modern sales-consulting firm based in New York that helps busineess scale more efficiently. Skaled’s sales tech experts serve as a team extension to tackle and solve people and process challenges with technology.
For Jake Dunlap, CEO and Founder at Skaled, sales process modernization consists of a few key elements. The first piece is sales technology — selecting the right sales tools to accelerate growth or sustain results. The second part of sales modernization is process improvement — streamlining team performance. The final piece of the puzzle is data — the glue holding people, processes, and technology together.
“A buyer profile is much more complex than simply an industry and the company size,” says Dunlap. “By working with LeadGenius, we’re able to understand the other criteria. Maybe it’s their length of time at a job, technologies they’re using etc. This helps us to really hone in and only spend time reaching out to a very specific buyer type. LG marries the people and the technology to find leads as efficiently and accurately as possible.”
Outbound marketing plays a key role in most high-growth business plans, and effective outbound marketing relies on good data. LeadGenius makes it easy for Skaled to secure reliable contact and account information that matches their ideal customer profile (ICP).
“Before LeadGenius we had like a combination of four or five people doing the job that we now pay just LeadGenius,” says Dunlap. “We had the technology and 5 people using it. Now we have just LeadGenius so, for us, the cost saving is probably 300-400%.”
For Skaled, measuring success with LeadGenius is all about accuracy and efficiency. And, of course, the two go hand-in-hand. The efficiency of any tool or process is a product of its inputs.
“It’s one part of our business we don’t have to go and start thinking about,” says Dunlap. “They’ve got it covered. We know how we’re going to get leads, we know the quantity we’re going to get we can scale it up or down.”
“LG is one of our go-to tools,” says Dunlap. “Meaning we have one or two technologies that for most of our clients we’re going to either install or recommend for them and LeadGenius in probably 75 + percent of cases is one of those tools.”
“Working with the LeadGenius team has been very easy”, says Dunlap. “We have staff in different time zones so that can be a challenge, but their team is equipped for this and is very, very responsive.”
“We recommend LG to companies on a weekly and monthly basis”, says Dunlap. “We tell companies, ‘anytime you need high-quality information consistently, LeadGenius is the only provider.’ It’s our go-to.”