“There’s no more guesswork and ambiguity involved in where opportunity lies.”
Rafael Nobre - Amazon Marketplace LATAM
- Target SMB e-commerce companies with precision
- Allocate resources without the guesswork
- Reach more sellers across LATAM e-commerce
What We Did
Autodesk’s account-based GTM team runs ABM and ABX programs across its most important accounts, and those programs are only as good as the contacts behind them. Over time, much of that contact data had gone stale: people changed roles or left, and sellers were spending time reaching out to contacts who were no longer there.
LeadGenius reviewed and refreshed the contacts across Autodesk’s target accounts. Each contact was verified, the ones who had left their company were flagged, and the right people in each account were sourced to fill the gaps, so sellers could focus on the accounts with the most potential.
The Result
- 4,521 records delivered. Verified, up-to-date contacts across Autodesk’s target accounts.
- 35% of contacts identified as having left the account. Sellers stopped spending time on people who were no longer there.
- More upsell and cross-sell opportunities. With current contacts in existing accounts, sellers could grow those relationships with confidence.
“You’ve made the sellers very happy, which makes me very happy.”
Global Director, Account Based GTM Strategies (ABM/ABX), Autodesk
