"We've used multiple tools & I've never found anyone as good as LeadGenius. Drive results by targeting competitors & reactivating inactive accounts. Learn more!!"

Global New Business Lead
Our Values
Our Values
30%
increase in pipeline coverage
2x
more booked meetings
Faster
deal cycles with full buying committee visibility
Improved
accuracy across CRM and outreach

WHAT WE DID

The Advertising team at Microsoft was looking for an answer to a growing need for higher quality data that would help them solve several unique challenges:

  • Identify new decision makers in order to reactivate inactive user accounts.
  • Prioritize accounts based on their spend on competitive solutions.
  • Identify new customers by targeting existing accounts’ competitors.
  • Equip the Account Executive team with the LeadGenius Extension, allowing them to spend less time researching prospects, and spend more time selling to them.

THE RESULTS

  • Accelerated sales pipeline . New logos were closed as quickly as 14 days of data deliveries
  • Increased coverage. High value target accounts were enriched with key personas that were previously missing.
  • 190x ROI. Effective sales strategies supplemented with bespoke data leading to massive pipeline growth.
Client’s Results

Results & Impact Stats

"You’ve made the sellers very happy, which makes me very happy."

Global Director, Account Based GTM Strategies (ABM/ABX)
4,521 Records delivered
35% of contacts identified as left the account
Increase upsell and cross sell opportunities
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"Not only did these Insights contribute to higher booking rates, they also revealed accounts with higher spend and lower overall risk."

Commercial Data Business Director
2x Increase in Bookings. Accounts with Insights identified were 2x more likely to become a customer
Significant Month-to-Month Spend. Accounts with Insights identified spent more than those without
Significantly Lower Risk. Accounts with Insights identified were significantly less likely to default over time
Similar Use Case?
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"We've used multiple tools & I've never found anyone as good as LeadGenius. Drive results by targeting competitors & reactivating inactive accounts. Learn more!!"

Global New Business Lead
Accelerated sales pipeline . New logos were closed as quickly as 14 days of data deliveries
Increased coverage. High value target accounts were enriched with key personas that were previously missing.
190x ROI. Effective sales strategies supplemented with bespoke data leading to massive pipeline growth.
Similar Use Case?
Talk to a StrategistView Case Study

400+

Customers

42

Countries

3Billion+

Data Record Served
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