Microsoft case study: We’ve used multiple tools & I’ve never found anyone as good as LeadGenius.

Global New Business Lead

Results at a Glance

How Microsoft Advertising used LeadGenius data to reactivate accounts, target competitors’ customers and reach a 190x ROI.

  • 14 days

    to close new logos

  • 190x

    ROI and massive pipeline growth

  • More

    key personas on high-value accounts

What We Did

The Advertising team at Microsoft was looking for an answer to a growing need for higher quality data that would help them solve several unique challenges:

  • Identify new decision makers in order to reactivate inactive user accounts.
  • Prioritize accounts based on their spend on competitive solutions.
  • Identify new customers by targeting existing accounts’ competitors.
  • Equip the Account Executive team with the LeadGenius Extension, allowing them to spend less time researching prospects, and spend more time selling to them.

The Results

  • Accelerated sales pipeline. New logos were closed as quickly as 14 days of data deliveries.
  • Increased coverage. High value target accounts were enriched with key personas that were previously missing.
  • 190x ROI. Effective sales strategies supplemented with bespoke data leading to massive pipeline growth.

Case Studies

More Results

  • “Which businesses are located close enough to our fiber lines… was a big problem before LeadGenius.”

    VP of Marketing Ops

    • About 40% more businesses in target fiber territories
    • Better contact coverage on known and new accounts
    • First names and personalization for direct mail
    View Case Study: Business Internet
  • “LeadGenius sourced our unique account fit attributes.”

    Global Director, Account Based GTM Strategies (ABM/ABX)

    • 9x ROI on LeadGenius investment
    • Fuller buying committee coverage
    • 150% increase in closed-won opportunities
    View Case Study: HiBob
  • “I have never worked with a third-party vendor that was so easy to get along with.”

    Jackie Siegel | Sales Operations and Demand Generation Manager

    • Grew B2B customer base 5x
    • Enterprise success led to acquisition by Square
    View Case Study: Weebly
  • “We are able to find influencers to match each one of our product lines.”

    Head of Influencer Marketing

    • Delivered over 100,000 influencers
    • Directly generated over $500K in first six months
    View Case Study: Social Influencer
  • “Our meeting conversion with LeadGenius is roughly 35–40%.”

    Christopher Marshall, Account Based Marketing at Snowflake

    • 3x as many meetings as the traditional outbound motion
    • 35-40% meeting conversion rate
    View Case Study: Snowflake
  • “Before LG we spent the first two weeks of every quarter mapping contacts.”

    Director of Corporate Marketing

    • 10 days of AE research saved per rep each quarter
    • Better data on 80% of named accounts
    View Case Study: Salesforce
  • “LeadGenius has helped large companies identify payment processing and POS systems.”

    Head of Business Development

    • 80% less SDR time spent prospecting
    • 365,000 quick service restaurants with contacts
    • 250% higher positive response rates
    View Case Study: Payment Processing
  • “A critical partner in making our LATAM sales efforts extremely successful.”

    Ricardo Martinez | Director, Sales Strategy LATAM

    • 100% sales focus on verified target merchants
    • $3M in opportunities in the first 90 days
    • 220% of quota in Brazil in first year
    View Case Study: PayPal
  • “LeadGenius is a highly efficient extension of our sales team.”

    John Livett | Sales Manager

    • $60K data savings in the first year
    • Scaled team from 1 to 12 sales reps
    View Case Study: Signifyd
  • “Without LeadGenius our direct mail campaigns would have landed flat on their face.”

    Steven Wadsworth, Principal Sales Data Analyst

    • 95% successful delivery rate
    • 209% sales opportunity generation
    • $160K+ saved in return shipping/restocking
    View Case Study: Paycor
  • “We spent 30 days with LeadGenius and got 95 qualified leads and 6 customers.”

    Head of ABM and Business Development

    • 95 fully qualified leads
    • Verified titles, firmographics and solution interest
    • $640K pipeline from 11 opportunities in 60 days
    View Case Study: Microsoft Partner
  • “Intercom’s global sales team has saved 3,714 hours.”

    David Carr | Intercom’s Head of Sales Operations

    • 28% better rep efficiency
    • 3,714 hours saved across 6,895 enriched accounts
    View Case Study: Intercom
  • “LeadGenius completely changed the way we clean inbound leads.”

    Program Manager, Google EDU

    • 62% more contact-to-account coverage
    • 29% better MQL to SQL rates
    • Millions of influencers found in US school districts
    View Case Study: Google EDU
  • “LeadGenius has helped many clients target small businesses.”

    Head of Sales

    • Franchisee lists grouped by ownership for ABM
    • 38% higher outbound success rate
    View Case Study: Franchise
  • “LeadGenius’ Data Ops Teams have been a critical partner for us.”

    Erik Taylor | Business Dev Manager at FinancialForce

    • $1.5M+ in sales-accepted pipeline
    • Direct dials that closed one of its largest deals
    • 18 additional early-stage opportunities
    View Case Study: FinancialForce
  • “Their results are phenomenal, and they take pride in their results.”

    Amanda Knowlton, Senior Business Analyst, Sales Ops

    • Contact data with 85%+ accuracy
    • Manual rechecks cut wasted spend on bad prospects
    • Better targeting, efficiency and ROI
    View Case Study: CDK Global
  • “LeadGenius is our favorite data provider.”

    David Yates | Head of Sales Ops

    • 35,000 net new accounts
    • 73% enrichment rate
    View Case Study: DoorDash
  • “LeadGenius sourced our unique account fit attributes.”

    • 35% of contacts identified as having left the account
    • Better account ID and new scoring insights
    View Case Study: Bob
  • “You’ve made the sellers very happy, which makes me very happy.”

    Global Director, Account Based GTM Strategies (ABM/ABX)

    • 4,521 records delivered
    • 35% of contacts identified as having left the account
    • Increase upsell and cross-sell opportunities
    View Case Study: Autodesk
  • “There’s no more guesswork and ambiguity involved in where opportunity lies.”

    Rafael Nobre - Amazon Marketplace LATAM

    • Target SMB e-commerce companies with precision
    • Allocate resources without the guesswork
    • Reach more sellers across LATAM e-commerce
    View Case Study: Amazon Marketplace LATAM
  • “LeadGenius has been a great partner.”

    John Kelly | Head of Sales at eBay

    • Over 1 million Amazon sellers identified
    • 3x new seller creation vs. baseline
    View Case Study: eBay
  • “These Insights… revealed accounts with higher spend and lower overall risk.”

    Commercial Data Business Director

    • 2x increase in bookings
    • Higher month-to-month spend
    • Significantly lower default risk
    View Case Study: Fortune 500 Commercial Bank

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