"We are able to find influencers to match each one of our product lines with scale that we could never replicate on our own"

Head of Influencer Marketing
Our Values
Our Values
30%
increase in pipeline coverage
2x
more booked meetings
Faster
deal cycles with full buying committee visibility
Improved
accuracy across CRM and outreach

Instagram is by far the platform of choice for Influencer marketing for obvious reasons…over 2.3 billion users, global market representation (over 85% of Instagram users are outside the USA) and 79% of users are between 18-44 years old. But Instagram is not the only platform where Influencers reign supreme, Facebook, Pinterest and Twitch are a hotbed as well. Marketers have a free, global resource at their fingertips with social media platforms, but working smart to find the right influencers to represent a brand is time consuming and costly unless outsourced to a specialized partner.

The Challenge

A high end fashion and accessory brand leverages LeadGenius to find social media influencers with the following criteria:

  • Over 50K number of followers.
  • Specific categories – music, fashion, electronics, etc..
  • 6 number of personal videos they are posting per month to their audience. This shows the Influencer is personally interacting with their audience.
  • Photographers, but not landscape photographers, only photographers that take pics with people in them.
  • Video bloggers and influencers that focus on a specific niche, such as selling products online.

The Solution

The LeadGenius research team developed a tailored algorithm that scans any social media platform and delivers users who meet specific criteria. To further hone in on the ideal influencers, LeadGenius researchers review a variety of attributes on each influencer in a way that only a human can decipher. This blend of tailored technology and human validation is typical of the influencer sourcing projects that LeadGenius is uniquely equipped to deliver at scale to brand marketers. Within the first six months LeadGenius delivered over 100,000 influencers to the client who in turn directly generated over $500,000 in revenue. LeadGenius continues to deliver influencers and monitors existing influencers to make sure they are staying within the parameters of the initial criteria.

Client’s Results

Results & Impact Stats

"You’ve made the sellers very happy, which makes me very happy."

Global Director, Account Based GTM Strategies (ABM/ABX)
4,521 Records delivered
35% of contacts identified as left the account
Increase upsell and cross sell opportunities

"Not only did these Insights contribute to higher booking rates, they also revealed accounts with higher spend and lower overall risk."

Commercial Data Business Director
2x Increase in Bookings. Accounts with Insights identified were 2x more likely to become a customer
Significant Month-to-Month Spend. Accounts with Insights identified spent more than those without
Significantly Lower Risk. Accounts with Insights identified were significantly less likely to default over time

"We've used multiple tools & I've never found anyone as good as LeadGenius. Drive results by targeting competitors & reactivating inactive accounts. Learn more!!"

Global New Business Lead
Accelerated sales pipeline . New logos were closed as quickly as 14 days of data deliveries
Increased coverage. High value target accounts were enriched with key personas that were previously missing.
190x ROI. Effective sales strategies supplemented with bespoke data leading to massive pipeline growth.

400+

Customers

42

Countries

3Billion+

Data Record Served

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