Ad Platform Reach Calculator
Define your Ideal Customer Profile and instantly see estimated match rates, audience reach, and CPM benchmarks across Meta, Google, TikTok, and Reddit.
Reachability Results
Platform comparison for your Ideal Customer Profile
Your ICP
Ideal Customer Profile
- Industry
- Company Size
- Decision Maker
- Geography
Meta
Awareness & retargeting
ICP Match Rate
- Est. Reach
- Avg CPM
- Est. Cost to Reach
Strengths
- Massive reach
- Lookalike audiences
- Visual storytelling
- Retargeting
Google Ads
High-intent capture
ICP Match Rate
- Est. Reach
- Avg CPM
- Est. Cost to Reach
Strengths
- High intent (Search)
- Massive scale
- YouTube reach
- Performance Max
TikTok
Awareness & viral growth
ICP Match Rate
- Est. Reach
- Avg CPM
- Est. Cost to Reach
Strengths
- Low CPMs
- Viral potential
- Young demographics
- Creative formats
Reddit
Niche targeting & community
ICP Match Rate
- Est. Reach
- Avg CPM
- Est. Cost to Reach
Strengths
- Niche communities
- High engagement
- Low CPMs
- Tech-savvy audience
LinkedIn
B2B & professional audiences
ICP Match Rate
- Est. Reach
- Avg CPM
- Est. Cost to Reach
Strengths
- Best B2B targeting
- Job title & company targeting
- High-intent professionals
- Account-based marketing
Match Rate Comparison
How well each platform can target your ICP
CPM Comparison
Average cost per 1,000 impressions by platform
Detailed Comparison
Side-by-side metrics across all platforms
| Platform | Match Rate | Est. Reach | CPM (Avg) | CPM Range | Est. Cost | Quality |
|---|---|---|---|---|---|---|
| Meta | Medium | |||||
| Google Ads | High | |||||
| TikTok | Low–Medium | |||||
| Medium–High | ||||||
| Very High |
Key Insights
Recommendations for your ICP
Best Match
Best Value
B2B Consideration
Low Match Warning
Multi-Platform Strategy
All data is estimated based on publicly available platform information, industry research reports, and aggregate campaign benchmarks. Match rates and CPMs will vary based on your specific targeting, creative assets, bidding strategy, and seasonal factors. This tool is for directional planning only.
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