Silo Tax Calculator
Most B2B paid channels claim credit they did not earn. The Silo Tax is the dollar gap between what your channels report and what actually drove revenue. Answer three questions and find out yours.
Step 1 of 4
Your Silo Tax
Your channels claimed they generated . You actually closed . The gap is the tax you paid for running paid media without a unified intelligence layer.
Overclaim ratio
Confidence score
Wasted spend equivalent
Channel-by-channel breakdown
- Spend
- Claimed
- Est. True
| Channel | Spend | Claimed Pipeline | Est. True Contribution | Overclaim |
|---|
Show methodology
Deflation coefficients are derived from published incrementality studies (Nielsen, Google, Meta, academic attribution research). They represent the average gap between channel-reported pipeline and true incremental contribution. Your actual deflators may vary based on your attribution setup, sales cycle, and channel mix.
Here is what your numbers say.
Peer benchmark
Companies of your size running a motion average a Silo Tax. Yours is . You are in the .
The Silo Tax exists because no single system sees your full paid media graph. Each channel optimizes against its own attribution model and claims what it can. To eliminate the tax, you need a layer above the channels that owns deduplication, true incrementality, and cross-channel optimization.
That is what AdGenius does.
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