Bulk Data Dictionary

An intuitive, high-performance data dictionary viewer designed to organize, search, and manage complex schema documentation with ease.

Files

Bulk Delivery Data Dictionary

Complete reference for every field included in LeadGenius bulk data deliveries — across business entity records and consumer-level data.

  • 3 Product Datasets
  • 10 Files
  • 404+ Unique Fields
  • 640M+ B2B Contacts
  • 500M+ Consumer Records
Category

B2B Dataset (Global)

B2B Attributes

All available B2B attributes across 11 categories — Standard Account Info, Standard Contact Info, Advertising Spend, Ecommerce, Firmographic, Funding, Growth, Hiring, Social, Technographic, Champion Monitoring, and Contact Insights. 640M+ contacts, 310M+ accounts.

FieldTypeDescriptionExample
Advertising Spend
BooleanDoes the company have active ads on Facebook and Instagram? B2B AttributesYes/No
BooleanDoes the company actively advertise on LinkedIn? B2B AttributesYes/No
BooleanDoes the company have active ads on TikTok? B2B AttributesYes/No
String (range)Estimated monthly spend on advertising within range B2B Attributes$10 - $1,000, $1,000 - $5,000, $5,000 - $10,000...
FloatEstimated monthly ad spend on Facebook and Instagram B2B Attributes10000.00
FloatMonthly budget allocated for Google AdWords B2B Attributes10000.00
BooleanDoes the company have active video ads on Google and YouTube? B2B AttributesYes/No
IntegerTotal number of LinkedIn Ads B2B Attributes25
IntegerNumber of active ads on Facebook and Instagram B2B Attributes1000
Champion Monitoring
StringNew Hire, New Role, Tenured, Influencer B2B AttributesTenured
DateDate of Hire (month/year) B2B Attributes2023-05
DateDate of Leaving (month/year) B2B Attributes2022-11
DateDate when contact received new title (month/year) B2B Attributes2023-05
StringName of the previous company the contact worked at B2B AttributesVervoe
Integer (months)Duration at previous company in months B2B Attributes69
StringJob title held at the previous company B2B AttributesAdvisor
Contact Insights
StringCompany city of the contact's location B2B AttributesBerkeley
StringCompany country of the contact's location B2B AttributesUnited States
StringContact and personal information from LinkedIn profile B2B AttributesC-Suite Start-Up Junkie...
DateMonth and year when the contact started at the company B2B Attributes2019-03
DateMonth and year when contact started in the current role B2B Attributes2019-03
StringCompany state of the contact's location B2B AttributesCalifornia
StringPresent or Left the Company B2B AttributesPresent
StringLanguages spoken on contact's social profiles B2B AttributesEnglish, Spanish
StringPersonal skills from contact's LinkedIn profile B2B AttributesStart-ups, Cloud Computing, Virtualization...
StringTech or Knowledge Certifications on contact's social profiles B2B AttributesSeries 65, Microsoft Azure, Microsoft 365
Integer (months)Tenure in months at the current company B2B Attributes79
Integer (months)Tenure in months at the current position B2B Attributes79
Ecommerce Insights
StringAmazon seller name representing a specific brand on the marketplace B2B AttributesUtopia Deals
FloatMeasurement of seller quality on Amazon B2B Attributes4.9
StringLink to the Amazon seller storefront B2B Attributeshttps://www.amazon.com/sp?seller=A3AQP8TDYVYCGL
IntegerAmazon Top Seller Rank Number B2B Attributes1
StringCurrencies accepted on a store page B2B AttributesUS Dollar, Euro...
StringE-commerce platform currently used by a company B2B AttributesShopify, Magento, Wix, WooCommerce...
StringShipping options available B2B AttributesLocal Pickup
IntegerTraffic rank of site compared to all other sites globally B2B Attributes1250500
IntegerNumber of unique individuals who visited a website in one month B2B Attributes15000
FloatRevenue generated online by a store B2B Attributes100000
FloatMonth-over-month growth of unique website visitors B2B Attributes0.25
Firmographic Insights
StringType of business such as Sole proprietorship, Private, Public, Partnership, Non-Profit, etc. B2B AttributesPrivate
FloatApproval rating of the company CEO collected from Glassdoor B2B Attributes4.2
StringGeneral overview of the company B2B AttributesOver 80% of B2B data remains undiscovered...
Integer (year)Year when the company was founded B2B Attributes2011
StringName of top group of investors with investments in this company B2B AttributesSierra Ventures, SJF Ventures, Initialized Capital
StringSpecific business-related specialties from company LinkedIn page B2B AttributesSales, Data Enrichment, Lead Generation, B2B
StringMain competitor companies B2B AttributeseBay, Walmart, BestBuy
IntegerNumber of years company has been operating as active B2B Attributes13
Funding Insights
FloatAmount of money raised in the last funding round B2B Attributes100000
StringType of last funding round (e.g. Pre-Seed, Seed, Series A, B, C, Private Equity) B2B AttributesSeries A
DateDate when the company raised its last round of funding B2B Attributes2023
FloatTotal amount of money raised across all funding rounds B2B Attributes1000000
Growth Insights
StringName of the company which acquired this company B2B AttributesLeadGenius
FloatPercentage of department employee headcount change in the last year B2B Attributes0.2
FloatPercentage of department employee headcount change in the last 6 months B2B Attributes0.1
IntegerNumber of employees in the specific department B2B Attributes100
FloatPercentage of employee headcount change in the last year B2B Attributes0.2
FloatPercentage of employee headcount change in the last 2 years B2B Attributes0.3
FloatPercentage of employee headcount change in the last 6 months B2B Attributes0.1
BooleanMerger or Acquisition Announced in Last 12 Months B2B AttributesYes/No
StringURL with evidence of merger or acquisition announcement B2B AttributesEvidence URL
StringIndicates a new location opening event B2B AttributesEvidence URL
BooleanNew Product or Offering Announced in the last 12 months B2B AttributesYes/No
StringURL to new product or offering announcement B2B AttributesEvidence URL
StringLink to most recent article mentioning company news B2B AttributesEvidence URL
Hiring Insights
IntegerSpecific active job postings (Sales, Digital Marketing, Engineering, etc.) B2B Attributes50
BooleanDid the company have executive role changes in the last 6 months? B2B AttributesYes/No
BooleanDid the company have executive role changes in the last 12 months? B2B AttributesYes/No
IntegerSum of all open job positions the company is offering B2B Attributes150
Social Insights
StringLink to the company Crunchbase page B2B Attributeshttps://www.crunchbase.com/organization/mobileworks
StringLink to the company Facebook page B2B Attributeshttps://www.facebook.com/Amazon/
StringInstagram handle of the company B2B Attributes@amazon
StringTwitter handle of the company B2B Attributes@amazon
StringLink to the company YouTube channel B2B Attributeshttps://www.youtube.com/user/amazon
FloatCompany ratings on Glassdoor determined by recent employee feedback B2B Attributes4.2
FloatRating based on Google Maps reviews B2B Attributes4.5
StringGoogle Maps URL for the company location B2B Attributeshttps://www.google.com/maps/place/LeadGenius
IntegerTotal number of followers on company Instagram page B2B Attributes5000000
IntegerTotal number of likes on company Facebook page B2B Attributes30000000
IntegerTotal number of followers on company LinkedIn page B2B Attributes15000
IntegerNumber of Twitter followers on the company Twitter page B2B Attributes6000000
Standard Account Information
StringHQ City B2B AttributesBerkeley
StringCompany Name B2B AttributesLeadGenius
StringCompany Phone Number B2B Attributes(888) 866-3775
StringHQ Country B2B AttributesUnited States
String (range)LinkedIn Employee Range B2B Attributes1-10, 11-50, 51-200, 201-500 ...
StringIndustry B2B AttributesSoftware Development
StringCompany LinkedIn URL B2B Attributeshttps://www.linkedin.com/company/leadgenius
IntegerLinkedIn Number of Employees B2B Attributes489
String (range)Revenue Range B2B Attributes$1M - $10M, $10M - $50M, $50M - $100M...
StringHQ State B2B AttributesCalifornia
StringHQ Street B2B Attributes2054 University Ave. Suite 200
StringCompany Domain B2B Attributesleadgenius.com
StringHQ Zip B2B Attributes94704
Standard Contact Information
StringPresent or Left the Company B2B AttributesPresent
StringDepartment B2B AttributesLeadership
StringContact Direct Dials (up to 3 numbers) B2B Attributes(123) 456-7890
StringEmail B2B Attributesmark@leadgenius.com
StringFirst Name B2B AttributesMark
StringLast Name B2B AttributesGodley
StringLinkedIn Profile URL B2B Attributeshttps://www.linkedin.com/in/markgodley/
StringSeniority B2B AttributesC-level
StringTitle from LinkedIn B2B AttributesCEO
Technographic Insights
FloatEstimated Technology Spend Range over a year period B2B Attributes10000
DateDate when technology was first verified B2B Attributes2024-01-15
DateDate when technology was last verified B2B Attributes2024-11-01
StringFull stack of technologies the company is using B2B AttributesHubspot, Pardot, Google Optimize 360, Slack...
StringTechnology Category B2B AttributesEnterprise Resource Planning (ERP)

Secretary of State (SoS) & Contact Dataset (US)

Corporate Registry & Contact

Corporate registry data sourced from official government registers — companies, officers, addresses, filings, and corporate relationships. 110M+ companies, 244M+ officers. Delivered as 7 separate files.

FieldTypeDescriptionExample
Address
StringCountry portion of contact address Officers"United Kingdom"
StringContact address of the director Officers"10 Downing Street, London, SW1A 2AA"
StringLocality (e.g. City) portion of contact address Officers"London"
StringPostcode portion of contact address Officers"SW1A 2AA"
StringRegion (e.g. County) portion of contact address Officers"Greater London"
StringStreet address portion of contact address Officers"10 Downing Street"
StringCountry part of non-registered address Non-Registered Addresses"United States"
StringCountry code part of non-registered address Non-Registered Addresses"US", "GB", "AU"
StringAddress in full – for when it has not been normalized into street address, locality, etc. Non-Registered Addresses"Suite 400, 100 Market Street, San Francisco, CA 94105, US"
StringLocality (e.g. city) part of non-registered address Non-Registered Addresses"San Francisco"
StringPostal code part of non-registered address Non-Registered Addresses"94105"
StringRegion part of non-registered address Non-Registered Addresses"California"
StringCountry part of registered address Companies"United Kingdom", "United States"
StringRegistered address as a single concatenated string. Companies"1 Victoria Street, London, SW1H 0ET, United Kingdom"
StringLocality (e.g. city) part of registered address Companies"London", "San Francisco"
StringPostal code (e.g. ZIP) part of registered address Companies"SW1H 0ET", "94105"
StringRegion (e.g. state) part of registered address Companies"California", "Greater London"
StringStreet address part of registered address Companies"1 Victoria Street"
StringStreet address part of non-registered address Non-Registered Addresses"Suite 400, 100 Market Street"
Classification
StringAddress type – e.g. mailing, company Non-Registered Addresses"mailing", "trading", "company", null
EnumIf this is a local registration of a foreign company this will be 'F'. Local branches of entities have an 'L' flag. Companies"F", "L", null
StringType of entity (as described by the company register) Companies"Private Limited Company", "LLC", "Public Company"
StringLeadGenius code for the external identifier system. Additional Identifiers"gb_vat", "lei", "us_ein", "au_abn"
StringStandard Industrial Classifications. Concatenated codes including code scheme and code number. Companies"us_sic-7372|us_sic-7371"
BooleanWhether the company_type indicates it is a nonprofit Companiestrue, false
StringOne of the four types of relationship data object LeadGenius maintains: control statement, subsidiary, branch, share_parcel. Relationships"control_statement", "subsidiary", "branch", "share_parcel"
EnumPerson or "Company" or null Officers"Person", "Company", null
StringAlternative name type Alternative Names"trading", "previous", "doing-business-as", "translation"
Contact
Emails as MD5 and SHA-256 hashesGeneric email tied to the business, not an officer or agent. Companies"5f4dcc3b5aa765d61d8327deb882cf99" (MD5)
NANP 10 digitCompany phone number, not tied to an officer or agent. Companies"4155551234"
Emails as MD5 and SHA-256 hashesDirect business email and/or personal freemail email tied to officer or agent Officers"5f4dcc3b5aa765d61d8327deb882cf99" (MD5)
NANP 10 digitMobile phone number tied to officer or agent Officers"4155559876"
Content
StringThe given description of the filing Filings"Annual accounts and reports filed for the year ending 31 Dec 2023"
StringTitle of the filing, or the filing_type, or a human-friendly version of the date. Every filing can be relied upon to have a title. Filings"Annual Return (AR01)"
Dates
DateDate accounts were last made up Companies"2023-12-31"
DateDate accounts are next due Companies"2025-01-31"
dd/mmAccounting reference date Companies"31/12"
DateDate returns were last made up Companies"2024-06-01"
DateDate annual return next due Companies"2025-06-01"
DateDate of the filing as provided by source Filings"2024-01-15"
DateDate of dissolution of entity Companies"2021-11-30"
DateEnd date of officership Officers"2022-09-30"
DateEnd date of an address Non-Registered Addresses"2023-12-31"
StringAlternative name known end date Alternative Names"2018-06-30"
DateOur best estimate of when the relationship ended. Relationships"2023-06-30"
StringOne of 'at', 'before', or 'after'. Used to refine the end_date field. Relationships"at", "before", "after"
DateDate of incorporation Companies"2003-04-15"
DateDate of latest filed accounts Companies"2023-12-31"
DateStart date of officership Officers"2015-06-01"
DateStart date of an address Non-Registered Addresses"2018-03-01"
StringAlternative name known start date Alternative Names"2010-01-01"
DateLeadGenius' best estimate of when the relationship began. Relationships"2015-01-01"
StringOne of 'at', 'before', or 'after'. Used to refine the start_date field. Relationships"at", "before", "after"
Demographics
StringCountry of Residence of the officer Officers"United Kingdom", "United States"
StringNationality of director Officers"British", "American", "French"
StringOccupation of director if given Officers"Chief Executive Officer", "Chartered Accountant"
Partial DatePartial date of birth (month and year only) Officers"1974-04"
Firmographic
IntegerCurrent assets in latest accounts, in local currency Companies8200000
IntegerCash at bank in latest accounts, in local currency Companies1500000
IntegerCurrent liabilities in latest accounts, in local currency Companies3400000
StringNumber of employees at the company Companies"250", "1-10", "501-1000"
Identifier
StringCross-government business numbers for those jurisdictions (e.g. Australia, New Zealand, Canada) that have them Companies"ABN 12 345 678 901"
StringIdentifier given by the Company register to the entity. Together with the jurisdiction_code this forms a composite primary key for the companies dataset. Companies"00445790"
StringCompany number Officers"00445790"
StringIdentifier given by the Company register to the entity. Non-Registered Addresses"00445790"
StringIdentifier given by the Company register to the entity. Alternative Names"00445790"
StringIdentifier given by the Company register to the entity. Filings"00445790"
StringIdentifier given by the Company register to the entity. Additional Identifiers"00445790"
StringJurisdiction code of the home company, for branch entities. Companies"us_de"
StringCompany number of the home company if the entity is a branch. Reconciled by LeadGenius. Companies"3141592"
StringJurisdiction of the home company, in cases where the entity is a branch registered in a different jurisdiction Companies"Delaware, USA"
IntegerInternal LeadGenius ID for officership Officers84726193
IntegerLeadGenius ID Filings937261048
StringCode for the jurisdiction (lowercase, underscore version of ISO 3166-2 code) Companies"gb_en", "us_ca", "au_qld"
StringCode for the jurisdiction (lowercase, underscore version of ISO 3166-2 code). Officers"gb_en"
StringCode for the jurisdiction (lowercase, underscore version of ISO 3166-2 code). Non-Registered Addresses"gb_en"
StringCode for the jurisdiction (lowercase, underscore version of ISO 3166-2 code). Alternative Names"gb_en"
StringCode for the jurisdiction (lowercase, underscore version of ISO 3166-2 code) Filings"gb_en"
StringCode for the jurisdiction (lowercase, underscore version of ISO 3166-2 code). Additional Identifiers"gb_en"
IntegerLeadGenius' internal identifier for the data object representing the relationship Relationships52904817
StringOn occasion a company number is re-used or renumbered by a registry. This field stores the former number. Companies"OLD-445790"
StringCompanies House uid for the person including address change counter. Officers"204942900001"
StringDerived person uid from the person_number. Individuals with the same person_uid are asserted by Companies House to be the same person. Officers"20494290"
IntegerThe id given to the filing by the company registry FilingsMzY5NzI4MzM0OGFkaXF6a2N4
StringIdentifier value Additional Identifiers"GB123456789", "LEI-XKZZ2JZF41MRHTR8Y1"
Metadata
DatetimeWhen LeadGenius first became aware of this relationship. Relationships"2020-05-12T14:33:00Z"
StringURL of the page for the company on the official corporate register. Companies"https://find-and-update.company-information.service.gov.uk/company/00445790"
DatetimeDatetime the record was retrieved from the official source Companies"2024-03-15T08:22:11Z"
DatetimeDatetime the record was retrieved from the official source Officers"2024-03-15T08:22:11Z"
StringURL of the page for the officer on the official corporate register Officers"https://find-and-update.company-information.service.gov.uk/officers/xyz/appointments"
DatetimeWhen LeadGenius last updated any details on this relationship record. Relationships"2024-01-08T09:15:22Z"
StringThe URL of the filing. May be an HTML page, or of the document itself. Filings"https://find-and-update.company-information.service.gov.uk/company/00445790/filing-history"
Name
StringAlternative legal name (in another language) if provided by the register. Companies"АКМЕ КОРПОРЕЙШН"
StringLanguage of the alternative name, if known Companies"ru", "zh", "fr"
StringFirst name of officer Officers"John"
StringLast name of the officer. For corporate officers, the company name appears here. Officers"Smith"
StringLegal name of entity Companies"ACME CORPORATION LTD"
StringFull name of the officer Officers"SMITH, John David"
StringAlternative name for an entity Alternative Names"Acme Trading Co"
StringLegal name of entity Filings"ACME CORPORATION LTD"
StringNormalized legal name of entity, using LeadGenius normalization. Companies"acme corporation"
StringNormalized legal name of entity, using LeadGenius normalization. Filings"acme corporation"
String: List separated by '|'Previous names the company has traded under Companies"Old Name Ltd|Another Name Inc"
StringTitle of the officer, e.g. "Mr" Officers"Mr", "Ms", "Dr", "Sir"
Object Entity
StringCompany number of the object entity Relationships"00112233"
StringJurisdiction code of the object entity Relationships"gb_en"
StringName of the object entity (the company that controls or owns shares in the subject entity) Relationships"ACME HOLDINGS PLC"
Ownership
FloatMaximum possible ownership percentage. Only relevant for control relationships. Relationships75.0
FloatMaximum possible voting percentage. Only relevant for control relationships. Relationships75.0
FloatMinimum possible ownership percentage. Only relevant for control relationships. Relationships51.0
FloatMinimum possible voting percentage. Only relevant for control relationships. Relationships51.0
Role
StringPosition held by the officer Officers"director", "secretary", "chief executive officer"
Share Parcel
IntegerThe number of shares in the object entity held by the subject entity. Only relevant for share_parcel relationships. Relationships1000000
Status
StringStatus of entity at retrieved_at date as reported by company registry Companies"Active", "Dissolved", "In Administration"
StringStatus of the officership as reported by the company register Officers"Active", "Resigned"
BooleanWhether company has been liquidated Companiestrue, false
BooleanWhether company has charges Companiestrue, false
BooleanWhether company has insolvency history Companiestrue, false
BooleanA flag that indicates whether a company is in an inactive state. True reflects high confidence of inactivity; false or null means insufficient evidence. Companiestrue, false, null
StringIndicates whether marketing is allowed to this customer Companies"true", "false"
Subject Entity
StringCompany number of the subject entity Relationships"00445790"
StringJurisdiction code of the subject entity Relationships"gb_en"
StringName of the subject entity Relationships"ACME CORPORATION LTD"

Consumer Dataset (US)

Consumer Address & Attributes

Individual- and household-level data covering 500M+ records with address-level fidelity and 470+ unique attributes across 16 enrichment categories.

FieldTypeDescriptionExample
Automotive
Boolean (1/0)Owns a vehicle with a body type classified as Minivan Consumer Attributes1 (Yes)
Boolean (1/0)Owns a vehicle with a body type classified as Sedan Consumer Attributes1 (Yes)
Boolean (1/0)Owns a vehicle with a body type classified as SUV Consumer Attributes1 (Yes)
Boolean (1/0)Owns a vehicle with a body type classified as Truck Consumer Attributes1 (Yes)
Boolean (1/0)Owns a Compact vehicle Consumer Attributes1 (Yes)
Boolean (1/0)Owns a Luxury vehicle Consumer Attributes1 (Yes)
Boolean (1/0)Owns a Mainstream vehicle Consumer Attributes1 (Yes)
Boolean (1/0)Drive type of an owned vehicle is 4WD Consumer Attributes1 (Yes)
Boolean (1/0)Drive type of an owned vehicle is AWD Consumer Attributes1 (Yes)
Boolean (1/0)Drive type of an owned vehicle is FWD Consumer Attributes1 (Yes)
Boolean (1/0)Drive type of an owned vehicle is RWD Consumer Attributes1 (Yes)
Boolean (1/0)Fuel type of an owned vehicle is Diesel Consumer Attributes1 (Yes)
Boolean (1/0)Fuel type of an owned vehicle is Flex Fuel Consumer Attributes1 (Yes)
Boolean (1/0)Fuel type of an owned vehicle is Gasoline Consumer Attributes1 (Yes)
Boolean (1/0)Fuel type of an owned vehicle is Hybrid Consumer Attributes1 (Yes)
Boolean (1/0)The manufacturer of an owned vehicle is Asia-based Consumer Attributes1 (Yes)
Boolean (1/0)The manufacturer of an owned vehicle is European-based Consumer Attributes1 (Yes)
Boolean (1/0)The manufacturer of an owned vehicle is USA-based Consumer Attributes1 (Yes)
FloatThe maximum MSRP of an owned vehicle Consumer Attributes45000
FloatThe minimum MSRP of an owned vehicle Consumer Attributes25000
Boolean (1/0)Purchased a new vehicle Consumer Attributes1 (Yes)
Boolean (1/0)Indicates ownership of a car Consumer Attributes1 (Yes)
Boolean (1/0)Indicates ownership of an SUV Consumer Attributes1 (Yes)
Boolean (1/0)Indicates ownership of a truck Consumer Attributes1 (Yes)
Boolean (1/0)Indicates ownership of a van Consumer Attributes1 (Yes)
Integer (year)Earliest model year of an owned vehicle Consumer Attributes2015
Integer (year)Latest model year of an owned vehicle Consumer Attributes2022
IntegerNumber of vehicles in household Consumer Attributes1, 2, 3
Behavioral
Boolean (1/0)Owns a Cat Consumer Attributes1 (Yes)
Boolean (1/0)Owns a Dog Consumer Attributes1 (Yes)
Boolean (1/0)Healthy Living lifestyle indicator Consumer Attributes1 (Yes)
Boolean (1/0)Comprised of three or more luxury interests: Gourmet Cooking, Health Foods, Natural Foods, Wines, Fashion Clothing, and Home Décor Consumer Attributes1 (Yes)
Boolean (1/0)Purchased a magazine Consumer Attributes1 (Yes)
Boolean (1/0)Owns a pet Consumer Attributes1 (Yes)
Boolean (1/0)Operates a business out of the home Consumer Attributes1 (Yes)
Boolean (1/0)Likes Cruise Travel Consumer Attributes1 (Yes)
Boolean (1/0)Lifestyle Foreign Travel Consumer Attributes1 (Yes)
Boolean (1/0)Vacation Travel Consumer Attributes1 (Yes)
Boolean (1/0)Owns a truck or pick-up truck Consumer Attributes1 (Yes)
Consumer Interest Index
Integer (0-9)Affinity score — 0=No Interest, 1=Weakest, 9=Strongest Consumer Attributes7
Integer (0-9)Apparel affinity score — 0=No Interest, 1=Weakest, 9=Strongest Consumer Attributes6
Integer (0-9)Auto interest affinity score — 0=No Interest, 1=Weakest, 9=Strongest Consumer Attributes4
Integer (0-9)Bargain hunter affinity score — 0=No Interest, 1=Weakest, 9=Strongest Consumer Attributes8
Integer (0-9)Beauty affinity score — 0=No Interest, 1=Weakest, 9=Strongest Consumer Attributes7
Integer (0-9)Catalog affinity score — 0=No Interest, 1=Weakest, 9=Strongest Consumer Attributes5
Integer (0-9)Cooking affinity score — 0=No Interest, 1=Weakest, 9=Strongest Consumer Attributes8
Integer (0-9)Donor affinity score — 0=No Interest, 1=Weakest, 9=Strongest Consumer Attributes5
Integer (0-9)Fitness affinity score — 0=No Interest, 1=Weakest, 9=Strongest Consumer Attributes6
Integer (0-9)Gardening affinity score — 0=No Interest, 1=Weakest, 9=Strongest Consumer Attributes7
Integer (0-9)Golf affinity score — 0=No Interest, 1=Weakest, 9=Strongest Consumer Attributes5
Integer (0-9)Health interest affinity score — 0=No Interest, 1=Weakest, 9=Strongest Consumer Attributes8
Integer (0-9)Home Decorating affinity score — 0=No Interest, 1=Weakest, 9=Strongest Consumer Attributes6
Integer (0-9)Outdoors affinity score — 0=No Interest, 1=Weakest, 9=Strongest Consumer Attributes5
Integer (0-9)Pets affinity score — 0=No Interest, 1=Weakest, 9=Strongest Consumer Attributes7
Integer (0-9)Travel affinity score — 0=No Interest, 1=Weakest, 9=Strongest Consumer Attributes5
Integer (0-9)Women's Apparel affinity score — 0=No Interest, 1=Weakest, 9=Strongest Consumer Attributes6
Data Quality
Boolean (1/0)The record links back to the National Consumer Database Consumer Attributes1 (Yes), 0 (No)
Demographic
IntegerNumerical Age Consumer Attributes35, 52, 68
IntegerBirth Year Consumer Attributes1978, 1955, 1990
StringHighest level of education attained Consumer Attributes"Completed College", "Completed Graduate School", "Some High School"
Integer (1-7)Education level as ordinal integer. 1=Some High School, 3=Completed HS, 5=Completed College, 7=Doctorate Consumer Attributes5 (Completed College)
StringEthnic grouping Consumer Attributes"White", "Hispanic", "African American", "Asian", "Jewish"
Boolean (1/0)African American Ethnicity Consumer Attributes1 (Yes)
Boolean (1/0)Asian Ethnicity Consumer Attributes1 (Yes)
StringDetailed ethnicity classification Consumer Attributes"English", "German", "Irish", "Hispanic", "Italian"
Boolean (1/0)Hispanic Ethnicity Consumer Attributes1 (Yes)
Boolean (1/0)White Ethnicity Consumer Attributes1 (Yes)
StringPrimary name given - may contain initial only Consumer Address"JOHN", "M"
StringGender, as provided by the participants and overlays Consumer Address"M" (Male), "F" (Female)
StringGender Consumer Attributes"Female", "Male"
StringGenerational cohort of the individual Consumer Attributes"2. Generation X (1961-1981)", "3. Baby Boomers (1943-1960)"
IntegerGenerational cohort as ordinal integer. 1=Millennials/Gen Z, 2=Gen X, 3=Boomers, 4=Post-WWII Consumer Attributes2
Boolean (1/0)Has email address Consumer Address1 (Yes), 0 (No)
Boolean (1/0)Has known email address Consumer Attributes1 (Yes)
Boolean (1/0)Has phone number Consumer Address1 (Yes), 0 (No)
Boolean (1/0)Has known phone number Consumer Attributes1 (Yes)
Boolean (1/0)Known Hispanic Ancestry Consumer Attributes1 (Yes)
StringPreferred language of the individual Consumer Attributes"English", "Spanish", "Chinese (Mandarin, Cantonese and other dialects)"
StringSurname (Last Name) - compressed to eliminate spaces and special characters Consumer Address"SMITH", "ODONNELL"
StringMarital Status Consumer Attributes"Married", "Single"
Boolean (1/0)Married flag Consumer Attributes1 (Yes)
Boolean (1/0)Speaks multiple languages Consumer Attributes1 (Yes)
StringReligious affiliation Consumer Attributes"Protestant", "Catholic", "Jewish", "Buddhist", "Islamic / Muslim"
Boolean (1/0)Speaks English Consumer Attributes1 (Yes)
Donor Behavior
Boolean (1/0)Indicates An Individual's Propensity To Be A Charitable Donor Consumer Attributes1 (Yes)
Boolean (1/0)Donates to Animal Causes Consumer Attributes1 (Yes)
Boolean (1/0)Donates to Art/Cultural causes Consumer Attributes1 (Yes)
Boolean (1/0)Donates to Children's Cause Consumer Attributes1 (Yes)
Boolean (1/0)Environmental Contributor Consumer Attributes1 (Yes)
Boolean (1/0)Health Contributor Consumer Attributes1 (Yes)
Boolean (1/0)Political Contributor Consumer Attributes1 (Yes)
Boolean (1/0)Donates to Conservative Political Party Consumer Attributes1 (Yes)
Boolean (1/0)Donates to Liberal Party Consumer Attributes1 (Yes)
Boolean (1/0)Contributor for a Social Cause Consumer Attributes1 (Yes)
Boolean (1/0)Religious Contributor Consumer Attributes1 (Yes)
Boolean (1/0)Veterans Contributor Consumer Attributes1 (Yes)
String (range)Average dollars donated per donation in the last 36 months Consumer Attributes"A. 1-100", "B. 101-500", "C. 501-1000"
String (range)Total number of donations in the last 36 months Consumer Attributes"A. 1 to 10", "B. 11 to 25"
IntegerNumber of different charities donated to Consumer Attributes1, 2, 3+
EAGLES
StringEAGLES 120 Segment — see documentation Consumer AttributesSee documentation
StringEAGLES 18 Segment — income + age + marital status segment Consumer Attributes"GT_90K__1959_1973_M" (High-Income Marrieds)
StringEAGLES 4800 Segment — most granular EAGLES segmentation Consumer AttributesSee documentation
StringEAGLES 60 Segment — income + age + marital status + urbanicity Consumer Attributes"GT_90K__1957_1967_M_U"
Financial
Boolean (1/0)Owns a regular American Express credit card Consumer Attributes1 (Yes)
Boolean (1/0)Owns a bank credit card Consumer Attributes1 (Yes)
Boolean (1/0)Owns a credit card Consumer Attributes1 (Yes)
IntegerCredit rating range midpoint in the household Consumer Attributes725, 775
String (range)Credit rating range in the household Consumer Attributes"C. 700-749", "A. 800+"
String (range)Total household income Consumer Attributes"H. $75,000-$99,999", "K. $100,000-$149,999"
String (range)Individual income range estimate Consumer Attributes"LT_30K", "30K_50K", "50K_74K"
IntegerIndividual income range midpoint Consumer Attributes87500, 125000
Boolean (1/0)Known investor flag Consumer Attributes1 (Yes)
IntegerMedian income Consumer Attributes75000
String (range)Predicted net worth range based on Home Value, Age, dwelling size, and census data. Consumer Attributes"H. $100,000 - $249,999", "J. Greater than $499,999"
IntegerNet worth range midpoint Consumer Attributes175000, 750000
String (range)Range of new credit granted for an individual within the household Consumer Attributes"E. $1,001 - $3,000", "H. Greater than $9,999"
IntegerNumber of credit lines in the household Consumer Attributes1, 2, 3
Boolean (1/0)Owns investments Consumer Attributes1 (Yes)
Boolean (1/0)Owns stocks or bonds Consumer Attributes1 (Yes)
Boolean (1/0)Indicates possession of one or more premium credit cards in a household Consumer Attributes1 (Yes)
String (range)Premium Household Income range Consumer Attributes"D. $50K-$60K", "K. $120K-$130K"
IntegerPremium household income range midpoint Consumer Attributes55000, 125000
Geographic
StringAddress post-direction, e.g., N, S, E, W, etc. Consumer Address"NE"
StringAddress pre-direction, e.g., N, S, E, W, etc. Consumer Address"N", "SW"
StringPrimary address Consumer Address"123 MAIN"
StringSecondary address: apartment, building and/or lot number. Consumer Address"APT 4B", "SUITE 200"
StringStreet name Consumer Address"MARKET"
StringAddress suffix (street type abbreviation) Consumer Address"ST", "AVE", "BLVD"
StringFull address not parsed Consumer Address"123 MAIN ST"
StringAddress Type (A=Other, G=General Delivery, H=Highway, P=PO Box, R=Rural Route, S=Street) Consumer Address"S" (Street), "P" (PO Box), "H" (Highway)
StringCarrier Route Code. Postal requirement when carrier route pre-sort is requested. Consumer Address"C042"
StringCBSA (Core Base Statistical Area) codes. Cover 93% of population including Metropolitan and Micropolitan areas. Consumer Address"41860" (San Francisco-Oakland-Hayward)
StringSmallest geographic unit used by the US Census Bureau for tabulation. Range: 000-999 Consumer Address"012"
StringCensus Block Group — statistical divisions of census tracts between 600-3,000 people. Range: 0-9 Consumer Address"3"
StringCensus Tracts are small, relatively permanent statistical subdivisions of a county. Consumer Address"010100"
StringCity Consumer Address"SAN FRANCISCO"
StringU.S. Congressional Districts — Range: 00-53 Consumer Address"12" (CA-12)
StringCounty name Consumer Address"San Francisco"
StringDesignated Market Area Code — represents a geographic television viewing market. Range: 500-999 Consumer Address"807" (San Francisco)
StringDelivery Point Barcode (Internal field) — Range: 001-999 Consumer Address"023"
StringDPV validated. A non-empty value = DPV validated Consumer Address"Y"
StringFederal Information Processing Standard County Codes — Range: 000-999 Consumer Address"075" (San Francisco)
StringFederal Information Processing Standard State Codes — Range: 00-56 Consumer Address"06" (California)
FloatLatitude — decimal is 6 places from the right. E.g. 80954671 = 80.954671 Consumer Address37774929 (= 37.774929)
FloatLongitude — decimal is 6 places from the right. Longitudes are 2 or 3 digits before decimal. Consumer Address122419416 (= 122.419416)
StringMetropolitan Statistical Area code — Range: 1-9999 Consumer Address"7360"
StringSCF code — first three digits of the ZIP code. Range: 006-999 Consumer Address"941"
StringState abbreviation (2-character US state code) Consumer Address"CA", "NY", "TX"
StringUrban-Rural Classification (U=Urban, S=Suburban, R=Rural) Consumer Address"U" (Urban), "S" (Suburban), "R" (Rural)
StringStandard zip code - full five position zip code Consumer Address"94105"
StringStandard zip code + 4 — Range: 0001-9999 Consumer Address"2301"
Household Composition
Boolean (1/0)Presence of Children in Household Consumer Attributes1 (Yes)
IntegerThe number of adults in the household Consumer Attributes1, 2, 3
IntegerThe number of children in the household Consumer Attributes1, 2, 3
IntegerThe number of people in the household Consumer Attributes1, 2, 4
Boolean (1/0)Veteran in household Consumer Attributes1 (Yes)
Interests
Boolean (1/0)Interest in cooking Consumer Attributes1 (Yes)
Boolean (1/0)Likes Fitness Consumer Attributes1 (Yes)
Boolean (1/0)Gardening interest Consumer Attributes1 (Yes)
Boolean (1/0)Likes Golfing Consumer Attributes1 (Yes)
Boolean (1/0)Home Decorators Consumer Attributes1 (Yes)
Internal
StringPersistent Address ID Consumer Address"ADDR-00456789012"
StringPersistent Address ID Consumer Attributes"ADDR-00456789012"
StringPersistent Household ID Consumer Address"HH-00987654321"
StringPersistent Household ID Consumer Attributes"HH-00987654321"
StringPersistent Individual ID Consumer Address"IND-00123456789"
StringPersistent Individual ID Consumer Attributes"IND-00123456789"
Boolean (1/0)The record links back to the National Consumer Database Consumer Address1 (Yes), 0 (No)
IntegerNumber of contributing sources Consumer Attributes3
Occupations
StringOccupation category of the individual Consumer Attributes"Professional", "Blue Collar", "Homemaker", "Retired", "Upper Management"
StringDetailed occupation of the individual Consumer Attributes"Manager", "Engineer", "Homemaker", "Nurse", "Teacher"
Political
StringPolitical party affiliation Consumer Attributes"Republican", "Democrat", "Independent"
Real Estate
Integer (1, 3, 4)Home ownership status. 1=Renter, 3=Probable Home Owner, 4=Home Owner Consumer Attributes4 (Home Owner), 1 (Renter)
Boolean (1/0)Single family residence Consumer Attributes1 (Yes)

Reference

File Format & Delivery

Specifications for how bulk data is packaged, transferred, and structured.

Naming
Folders named by "as-at" date — e.g. 2016-06-01
Compression
Gzip with .gz extension. Includes md5sum file with checksums.
Transfer
SFTP. Authentication via password or private-key certificate.
File Format
CSV per RFC 4180. Comma-separated. UTF-8. Unix line endings.
Field Enclosure
Optional double-quotes when a field contains a comma. Quotes escaped with double-quotes.
Cadence
Quarterly, monthly, or weekly depending on subscription.

Data Types

TypeDescription
varchar(255)String up to 255 characters
textString up to 65,535 bytes
mediumtextString up to 16MB
longtextString up to 4GB
pipe separatedVariable length, may need ETL normalization
booleantrue, false, or blank for "unknown"

Delivery Latency

Data flows through 5 stages: Fetching (5 min to 2 weeks), Processing (immediate), Ingestion (every 5 min, <24h typical), Extraction (every 4 days, 1 min to 12h), and Delivery (10 min to 1 hour). Each jurisdiction has its own pace.

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