Mark Godley sits down with Theresa Kushner, Accomplished, Business-Centric Executive, Board Advisor, and friend. Theresa and Mark have a lively discussion about a wide range of data topics: GDPR, Cambridge Analytics, B2B vs B2C data, the need for Chief Data Officers and the revolutionary concept of “B-2-Me”. Tune in this week to hear two data gurus discuss the changes, trends and the future of data.
B2B Data: Scarcity, Abundance to Blindness and What’s Next
Exploring b2b data: scarcity, abundance to blindness and what’s next. Join Mark Godley Theresa Kushner in dynamic discussion covering GDPR, Cambridge Analytics.
Our Resources
Learn From Our Resources
Discover expert insights, practical guides, and proven strategies to power your go-to-market success.
Zoominfo Alternatives
Amidst growing dissatisfaction with ZoomInfo, businesses are turning to self-serve platforms & AI-driven, white-glove data services for accurate data solutions.
Unpacking Zoominfo's Most Recent Court Ruling and the Downstream Impacts
ZoomInfo case is a watershed moment in data privacy dialogue. Intersection of data innovation, & privacy will remain a battleground, with regulations like CCPA.
.avif)
Why Tagging Outperforms Simple Titles in ABM Methodologies
Traditional job titles are no longer sufficient for identifying the right contacts in ABM strategies. They often miss key stakeholders and fail to provide the context needed for effective outreach. Tagging solves this by going beyond titles, leveraging account signals like responsibilities, skills, initiatives, and behaviors to identify more relevant contacts and provide richer insights.
Ready to Find the
Contacts That Matter?
Get precise, compliant, and on-demand contact data—tailored to your business needs.