Mark Godley sits down with Theresa Kushner, Accomplished, Business-Centric Executive, Board Advisor, and friend. Theresa and Mark have a lively discussion about a wide range of data topics: GDPR, Cambridge Analytics, B2B vs B2C data, the need for Chief Data Officers and the revolutionary concept of “B-2-Me”. Tune in this week to hear two data gurus discuss the changes, trends and the future of data.
B2B Data: Scarcity, Abundance to Blindness and What’s Next
Exploring b2b data: scarcity, abundance to blindness and what’s next. Join Mark Godley Theresa Kushner in dynamic discussion covering GDPR, Cambridge Analytics.

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Discover expert insights, practical guides, and proven strategies to power your go-to-market success.

Contact-Level Technographics: The Future of Precision Audience Building
Traditional B2B databases stop at account-level installs—useful logos, but little insight into who actually drives adoption. Contact-Level Technographics (CLT) goes deeper by mapping real practitioner behavior from GitHub, Stack Overflow, and other public-web signals back to verified business identities.

Zoominfo Alternatives
Amidst growing dissatisfaction with ZoomInfo, businesses are turning to self-serve platforms & AI-driven, white-glove data services for accurate data solutions.

Unpacking Zoominfo's Most Recent Court Ruling and the Downstream Impacts
ZoomInfo case is a watershed moment in data privacy dialogue. Intersection of data innovation, & privacy will remain a battleground, with regulations like CCPA.
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