Mark Godley sits down with Theresa Kushner, Accomplished, Business-Centric Executive, Board Advisor, and friend. Theresa and Mark have a lively discussion about a wide range of data topics: GDPR, Cambridge Analytics, B2B vs B2C data, the need for Chief Data Officers and the revolutionary concept of “B-2-Me”. Tune in this week to hear two data gurus discuss the changes, trends and the future of data.
B2B Data: Scarcity, Abundance to Blindness and What’s Next
Exploring b2b data: scarcity, abundance to blindness and what’s next. Join Mark Godley Theresa Kushner in dynamic discussion covering GDPR, Cambridge Analytics.
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The Quiet Death of the Sales Chrome Extension
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The Audience Layer Is Eating Ad Tech
Publicis just paid $2.2 billion for LiveRamp. The platforms are quietly losing the most important real estate in advertising, and most B2B marketers have not noticed yet.
The Quiet Failure of B2B Paid Media
Why more budget isn't fixing your pipeline, and why the system can be working perfectly while your business gets less efficient by the quarter.
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