B2B Data: Scarcity, Abundance to Blindness and What’s Next

Exploring b2b data: scarcity, abundance to blindness and what’s next. Join Mark Godley Theresa Kushner in dynamic discussion covering GDPR, Cambridge Analytics.

Article
September 11, 2025

Mark Godley sits down with Theresa Kushner, Accomplished, Business-Centric Executive, Board Advisor, and friend. Theresa and Mark have a lively discussion about a wide range of data topics: GDPR, Cambridge Analytics, B2B vs B2C data, the need for Chief Data Officers and the revolutionary concept of “B-2-Me”. Tune in this week to hear two data gurus discuss the changes, trends and the future of data.

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