B2B Data: Scarcity, Abundance to Blindness and What’s Next

Exploring B2B data: scarcity, abundance to blindness and what’s next. Join Mark Godley and Theresa Kushner in a dynamic discussion covering GDPR, Cambridge Analytica.

  • Article

Mark Godley sits down with Theresa Kushner, Accomplished, Business-Centric Executive, Board Advisor, and friend. Theresa and Mark have a lively discussion about a wide range of data topics: GDPR, Cambridge Analytica, B2B vs B2C data, the need for Chief Data Officers and the revolutionary concept of “B-2-Me”. Tune in this week to hear two data gurus discuss the changes, trends and the future of data.

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