What is LG Intent?

LG Intent is a predictive intent data product that identifies companies showing verified, scored, and logical buying signals. Instead of handing you a raw feed of every account that touched a topic, LG Intent layers multiple signal types together:

• Research behavior across an expansive intent topic taxonomy
• News and events, analyzed in real time to validate interest spikes
• Hiring trends, because a new VP of Finance often signals intent for finance software
• Funding rounds, since capital injections trigger predictable purchasing behaviors
• Firmographics, so company size, industry, and location filter out illogical matches
• Contextual relevance, cross-walking related topics the way buying rechargeable batteries implies buying a charger

Built for scale, filtered for signal

The numbers behind LG Intent tell the story of both breadth and discipline:

That last point matters. Most intent providers show you everything and let you sort out the mess. LG Intent only surfaces accounts that clear a high confidence bar, so every signal your team sees is one worth acting on.

Why "predictive" changes the game

Traditional intent data tells you who is researching right now, which is valuable, but often means you're arriving at the same time as every competitor watching the same signals. Predictive intent looks earlier in the journey. By combining research activity with growth signals, technology adoption, leadership changes, and news triggers, LG Intent can surface accounts that are entering a buying cycle, not just accounts already deep in one.

The result: your team builds pipeline earlier, prioritizes smarter, and reaches buyers before the raised hand goes up.

Who LG Intent is for

• Sales teams that need to prioritize outreach toward accounts most likely to convert
• Demand generation and ABM teams that want broader, earlier account coverage
• RevOps leaders looking to enrich lead scoring models with deeper signal inputs