The Performance Blueprint:
Your paid media decoded.
Most B2B companies spend thousands on digital ads every month and have no idea what's actually working. The AdGenius Performance Blueprint is a comprehensive, data-driven audit that strips away the guesswork—showing you exactly where your budget is producing results, where it's leaking, and what to do about it.
in untapped channels
site data in a single audit
projected by Month 3
A full-spectrum audit of your paid media—built on your actual data
The Performance Blueprint isn't a templated slide deck or a generic best-practices checklist. It's a custom analysis built from your real ad account data, your website analytics, your CRM pipeline, and your visitor-level behavior signals—powered by the AdGenius pixel and tools like RB2B for pre-conversion de-anonymization.
Think of it as a strategic x-ray of your demand generation engine. It diagnoses where your funnel is healthy, where it's broken, and hands you a prioritized action plan—complete with channel-level budget allocations, audience targeting strategies, retargeting segments, keyword recommendations, and month-by-month KPI targets—so you walk away knowing exactly what to do next and in what order.
Every Blueprint is delivered in a live review call with your team. No PDFs-and-prayers. A LeadGenius strategist walks you through the findings, answers your questions, and aligns with your leadership on the path forward.
Six layers of intelligence, one document
Executive Brief & Diagnosis
The Blueprint opens with a plain-language narrative that tells you exactly what's happening and why. No jargon, no ambiguity. It identifies whether your problem is top-of-funnel (traffic), middle-of-funnel (conversion), or bottom-of-funnel (pipeline)—and frames every recommendation through that lens. If 232 people visited your demo page and zero retargeting ads followed them, you'll know about it.
Diagnosis → Prioritized action plan in one readBaseline Metrics & Trend Analysis
Unique users, daily traffic velocity, conversions, bounce rate, session duration, geographic distribution—all benchmarked against your prior period. You'll see what moved, what stalled, and what's getting worse despite looking good on the surface.
Channel Allocation Strategy
A detailed breakdown of how to distribute your budget across channels—LinkedIn, Google Search, programmatic retargeting, ABM display, newsletter placements—with estimated CPMs, CTRs, visitor projections, and targeting parameters for each. No guesswork. Just math.
Audience & Retargeting Segments
Job titles, seniority filters, company sizes, industries, keyword tiers, negative keywords, and—critically—retargeting segments ranked by intent signal. Giftcard page visitors with 10-minute dwell time get treated differently than About page browsers. Each segment gets its own creative brief.
Monthly Flight Plan
A three-month phased plan: launch in Month 1, optimize in Month 2, scale in Month 3. Each phase includes budget splits, priority actions, checkpoint criteria for killing underperformers, and gate conditions that must be met before scaling further.
KPI Targets & Success Metrics
Channel-level visitor projections, cost-per-visitor targets, demo booking goals, and bounce rate improvement milestones—all mapped across three months. You'll know exactly what "good" looks like at every stage so performance is never ambiguous.
Most companies don't have a traffic problem. They have a conversion problem—and a goldmine they haven't mined yet.
Three steps from first call to full blueprint
Discovery & Confirm
We validate your current spend, goals, tech stack, and baseline metrics. What channels are active? What's your MQL volume and cost per lead? What does your CRM pipeline look like? We also align on the primary success metric—whether that's MQL volume, cost per demo, or pipeline velocity—so the Blueprint is built around what actually matters to your business.
Connect & Ingest
We connect to your ad accounts (LinkedIn Campaign Manager, Google Ads, etc.), install the AdGenius pixel on your site, and begin pulling performance data. The pixel captures visitor-level behavior—which pages they hit, how long they stay, whether they reached a demo page—so the Blueprint can surface intent signals your existing analytics miss. RB2B integration adds de-anonymized visitor identification for even richer segmentation.
Blueprint Delivery
Your full Performance Blueprint is delivered in a live review call with your marketing leadership. We walk through every finding, every recommendation, and every budget allocation—answering questions in real time. You leave with a documented, actionable plan your team can execute immediately, plus a prioritized "Do Now / Do This Month / Do Next Month" action checklist.
Four things—that's it
Ad account access. Viewer or analyst-level access to your active ad platforms—LinkedIn Campaign Manager, Google Ads, or whichever channels you're running. We don't need admin credentials; read-only access is fine.
Website pixel installation. A simple JavaScript snippet placed on your site (same as adding any analytics tag). This is the AdGenius pixel, and it's what lets us see visitor behavior at a depth Google Analytics can't match—page-level dwell time, demo page visits, content engagement patterns.
Baseline context. Your current monthly spend, lead volume, cost per lead, deal values, and sales cycle length. This comes out of the discovery call—nothing to prepare in advance.
30 minutes for the discovery call, 45 minutes for the Blueprint review. That's the total time investment. Everything else happens on our side.
Built for the people who own pipeline
Heads of Demand Gen
See exactly which channels drive demos vs. vanity clicks. Get a budget allocation you can defend to your CRO with data, not intuition.
CMOs & VPs of Marketing
A single document that shows where your paid spend is working, where it isn't, and what the 90-day plan looks like—complete with targets you can hold the team accountable to.
Growth-Stage Founders
You're spending $10K–$50K/month on ads and aren't sure what's actually moving the needle. The Blueprint tells you—before you scale into the wrong channels.
Stop guessing.
Get your Performance Blueprint.
Book a 30-minute discovery call and we'll build your custom Blueprint—a full audit of your paid media with a prioritized action plan—delivered within one week.
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