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LPG Strategy
Article

Databricks Didn’t Just Buy Neon for the Tech — They Bought the Talent

Databricks’ acquisition of Neon wasn’t just a play for serverless Postgres tech — it was a calculated acqui-hire of elite engineering talent, and contact-level technographics revea...
LPG Strategy

Should You Outsource Your SDR Function? A Brutally Honest Guide for Lean GTM Teams

Outsourcing your SDR function can be a strategic move — but only if you’ve already nailed your outbound process, ICP, and messaging. This article breaks down when outsourcing works...
LPG Strategy

The AI 1000 Elite: 20 Practitioners You Should Know

We picked 20 of the most elite AI minds out of the AI 1000 to create an even more elite list.
LPG Strategy

Contact Behavioral Intelligence: The Quiet Layer That Could Redefine How We Sell

Contact Behavioral Intelligence is the real-time layer that bridges static enrichment with active buyer intent, helping GTM teams engage leads based on behavior, timing, and motion...
LPG Strategy
Article

The Martech Extinction Event Is Coming — And You’re Probably Not Ready

The martech industry is heading toward an extinction-level shakeout, as bloated legacy platforms like Outreach and Salesloft struggle to adapt to a world where signal-driven, AI-na...
LPG Strategy

Stop Losing Revenue to Dirty Data: How Smart Companies Are Beating B2B Data Decay

B2B data decays faster than most revenue teams realize—but the smartest companies are now fighting back with automated enrichment, real-time contact monitoring, and technographic t...
LPG Strategy
Article

LinkedIn Has a Bot Problem — And It’s Killing the Golden Goose

LinkedIn is facing a credibility crisis as bots, fake accounts, and automated outreach overwhelm users with noise, eroding trust and diminishing the platform’s value for legitimate...
LPG Strategy
Article

Signal-Based Selling: How AI is Rewiring Outbound and ABM for Revenue Teams

AI-powered signal-based selling is transforming outbound and ABM by enabling revenue teams to prioritize and personalize outreach in real time based on high-intent behavioral, prod...
LPG Strategy
Article

The Old Way Won’t Work Anymore: Why Selling to Engineers Demands a Different Kind of Data

Traditional ABM tactics fail with technical audiences; to win developer mindshare today, companies need real-time, contact-level technographics that map skills, contributions, and ...
LPG Strategy
Guide

The AI Startup Stack: What Skills Your Engineering Team Actually Needs to Win

To build a successful AI startup, you need a cross-functional engineering team with deep expertise in LLMs, scalable infrastructure, real-time UX, data pipelines, and prompt orches...