Guide
Why Direct Mail is Making a Comeback
As email and cold calling lose their effectiveness in today’s AI-fueled, over-saturated marketing world, direct mail has made a surprising and powerful comeback. By combining perso...
Resources & Insights
Discover the latest news, tips and Go to Market strategies from LeadGenius.
Featured Article
The Hidden Headwind Crippling GTM Teams: Contact Decay and Coverage Gaps
The biggest threat to GTM success isn’t messaging or spend—it’s decaying contact data and missing buying committee coverage, which LeadGenius exposes with a free Contact Scarcity S...
All Resources
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Article
LeadGenius vs. Clay: Converting Personal Emails to Work Emails
LeadGenius outperformed Clay in converting personal emails to work emails, achieving a 28.41% match rate compared to Clay's 12.16%, while also providing enriched data that improved...
Article
The Problem with Industry Classification: Why Traditional Codes and LinkedIn Categories Lead to Poor Segmentation
Traditional industry classifications and LinkedIn categories are too broad and inconsistent for effective B2B sales and marketing segmentation, leading to poor territory definition...
Article
Precision vs. Accuracy: The Key to Effective B2B Targeting
In B2B marketing and sales, achieving effective targeting requires both precision, to ensure you're focusing on the right segments, and accuracy, to guarantee you're reaching the c...
Guide
How to Track Contracts to Optimize Lead Lifecycles
Customer contracts go through all kinds of stages and developments. Learn how to track contracts and drastically improve lead lifecycles.
Guide
What is LinkedIn Sales Insights?
What is Linkedin Sales Insights and why are they discontinuing it?
Article
The Hidden Costs of Bad Data
Discover how hidden costs lurking beneath the surface of your data provider's contract can sink your budget, and learn how to avoid costly mistakes by tracking the true cost of own...
Article
The True Cost of Ownership: Why LeadGenius Outperforms ZoomInfo
In the piece we examine the hidden cost of ownership of Zoominfo based on data pulled from a mutual customer who has evaluated 10's of thousands of records side by side to provide ...
The Hidden Costs of Data: How a Leading eCommerce Marketplace Uncovered the True Cost of ZoomInfo
How does one calculate the true cost of ownership when it comes to a data provider? While ZoomInfo may seem like a cheaper option at first glance, the hidden costs associated with ...
The Death of Pre-Built Data: Why Static Databases Are Becoming Obsolete
The shift from static databases like ZoomInfo and Apollo to real-time, custom data solutions is essential for modern revenue teams to stay competitive and build sustainable growth ...
